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New York Fashion Week: Hair by Aveda on Ann Yee Runway

by admin

New York Fashion Week: Hair by Aveda on Ann Yee Runway

Aveda Guest Stylist Jon Reyman brings his interpretation of the modern nomad to designer Ann Yee’s runway during the Fall/Winter 2014 shows at New York Fashion Week.


Photo: AvedaCorp

Ann Yee's 2014 Fall/Winter collection–inspired by the idea of an adventurous urban dweller with a non-comformist perspective–can be described in one word: edgy. Yee's affinity toward textures and knitwear was matched with a bold yet abstract hair style, produced by Aveda's Jon Reyman.

"Ann wanted sharp, geometric lines and an abstract architectural shape in the back of the hair with a thick faux fringe in the front," Reyman said. Combined wtih textured twists, Reyman was able to style a quirky updo, using Aveda products.


Photo: AvedaCorp

To get the edgy twists and texturized faux fringe Reyman made, follow these steps:

  1. Divide hair into 4 sections–top, bottom, left, and right–with a visible and defined part.
  2. Spray Pure Abundance Style Prep onto each section of hair for sleek volume, then blow dry straight. Use a fine tooth comb to gather the top section of hair in your hand and secure into a small ponytail with an elastic. Repeat on the left, right, and bottom sections of hair.
  3. Run Dry Remedy Daily Moisturizing Oil through each ponytail and twirl each section of hair around elastic. Pin each twirl in place covering the elastic, leaving out the ends.
  4. Bring loose ends over the forehead and style in place, creating a thick textured fringe. Use Men's Pure-Formance Firm Hold Gel to comb each section of hair into place from the nape of neck.
  5. Finish the look with Control Force Hair Spray for a strong hold. 

Check out our Instagram coverage of shows at New York Fashion Week to see all the fashion fun!

#Hair

New York Fashion Week: Hair by Aveda on the Ann Yee Runway

by admin

New York Fashion Week: Hair by Aveda on the Ann Yee Runway

Try this edgy NYFW-inspired hairstyle for your next girl's night out! 

Allen Ruiz, Aveda global styling director, created a sleek style for Ann Yee’s New York Fashion Week Spring/Summer 2014 show.

Yee said she was inspired by the current economic state of Detroit, Michigan, and the city’s survivalist spirit. Yee's collection, named Resurgence, combines the structured, metallic elements in a nod to the auto industry with angular silhouettes inspired by the skyline.

Ruiz took this inspiration and gave us an edgy street style combined with modern elegance that can be worn for any occasion.

Follow these steps to look runway ready any day:

1. Start with dry hair. Mist hair with a preparation spray like Aveda Pure Abundance Style Prep to make the hair easier to work with, then blow dry straight with a round brush, giving it the texture needed for this look.

2. Separate hair into three sections (left, middle, right). Prep the two side sections with a style foam such as Aveda Phomollient Styling Foam.

3. Gather one side section at the temple and begin weaving a tight braid down to the nape of the neck. Secure the ends with a clear hair tie.

4. Repeat on opposite side. then tie together both sections at the nape of the neck.

5. Gather the top half of the middle section, roll toward the middle of the head, then pin it into a structured twist that just touches the braid behind the ear.

6. Flat iron the rest of the hair and arrange so it falls over the shoulders and covers the clear hair ties at the ends of the braids.

7. Give the style a long lasting hold with a firm hold hair spray like Aveda Control Force Firm Hold Hair Spray.

8. Finish with a fine mist of Aveda Brilliant Spray Shine to eliminate flyaways.

 

Photos: Aveda Corporation