The 15 Best Tarte Products of All Time (Yes, Including Shape Tape)

by Caroline Harris

The 15 Best Tarte Products of All Time (Yes, Including Shape Tape)
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Read on to uncover the best Tarte products from Lights, Camera, Lashes mascara to Amazonian Clay Blush and Shape Tape concealer.


When I tried Tarte’s Lights, Camera, Lashes mascara for the first time, it was love at first swipe. The best-selling vegan mascara gave me lashes so long, I couldn’t stop snapping selfies. My eyes were popping, and all my Instagram followers had to know.


Now, the Tarte cult classic is my go-to for a Friday night out with friends or impressing my gym crush. I slept on Tarte products for 22 years, and no one else should make the same mistake. That’s why I took the liberty of rounding up the best Tarte products of all time.


• Best Tarte Skincare: Skincare Retreat Discovery Set
• Best Tarte Maracuju Oil: Maracuja Oil
• Best Tarte Primer: Base Tape Hydrating Primer
• Best Tarte Foundation: Face Tape Foundation
• Best Tarte Concealer: Shape Tape Concealer
• Best Tarte Makeup Brushes: Gold Dusters Brush Set
• Best Tarte Blush: Amazonian Clay 12-Hour Blush
• Best Tarte Bronzer: Amazonian Clay Matte Waterproof Bronzer
• Best Tarte Highlighter: Shape Tape Glow Wand
• Best Tarte Brow Gel: Tarteist Clear Brow Gel
• Best Tarte Eyeshadow Palette: Tartelette in Boom Clay Palette
• Best Tarte Mascara: Lights, Camera, Lashes 4-in-1 Mascara
• Best Tarte Liquid Lipstick: Sugar Rush Sugar Coat Velvet Liquid Lipstick
• Best Tarte Limited-Edition Set: Cue the Confetti Party Collection
• Best Tarte Makeup Gift Set: Sugar Rush Keep Calm, Sunnies On Eyeshadow Palette


Like rose quartz rollers and silk pillowcases, Tarte products rocked my world when I discovered them. The best part is, Tarte makeup uses natural ingredients like Amazonian clay, shea butter and licorice root. Tarte delivers vegan skincare and cruelty-free cosmetics with huge results.


Plus, the beauty brand contributes a portion of proceeds to organizations like Habitat for Humanity and the Sea Turtle Conservancy. Looking glamorous while helping the environment is a dream come true for me, so that’s another reason Tarte has my heart. Let this tutorial inspire you to get a vibrant beauty look using all Tarte products.


RELATED: The 15 Best Bronzers for Pale Skin So You Can Look Sun-Kissed Without the Burn


From Shape Tape Concealer to Tartelette in Bloom Clay Palette, these Tarte products boast thousands of five-star reviews on the brand’s site and at retailers like Sephora and Ulta. Each product is affordable with high-quality ingredients and adorable packaging. What more could you possibly ask for? Read on to shop the best Tarte makeup and skincare products, and get ready to be wowed. 


1 of 15 Image Credits: Tarte

Skincare Retreat Discovery Set


Before applying makeup, make sure your skincare is in check. This set includes a makeup removing gel cleanser, exfoliating cleanser, setting mist, moisturizer and clay mask. It comes with a cute makeup bag that says “I wake up for makeup,” which is a huge mood. Coffee and concealer — that’s the motto.

2 of 15 Image Credits: Tarte

Best Tarte Skincare

Maracuja Oil


What exactly is maracuja oil, you ask? It’s a daily face oil you slather on clean skin for a brighter, more hydrated complexion. Formulated with vitamins C and E, this nongreasy oil helps nourish every skin type.

3 of 15 Image Credits: Tarte

Best Tarte Maracuju Oil

Base Tape Hydrating Primer


You may be eager to jump into your makeup, but don’t forget to gently smooth on some primer before you get started. This coconut priming serum promises 12 hours of hydration while extending the wear of your foundation.

4 of 15 Image Credits: Tarte

Best Tarte Primer

Face Tape Foundation


Blemishes, be gone! This full-coverage foundation is long-lasting with a radiant matte finish. In the past, Tarte has come under fire for having a limited shade range, but now the beauty brand offers many more foundation options.

5 of 15 Image Credits: Ulta

Best Tarte Foundation

Shape Tape Concealer


If you’re like me, you wake up with dark circles every morning regardless of how much you’ve slept. Luckily, concealer exists, and Tarte’s Shape Tape has developed a cult following. The iconic concealer erases fine lines, blemishes and, yes, those pesky undereye bags.

6 of 15 Image Credits: Tarte

Best Tarte Concealer

Gold Dusters Brush Set


Not going to lie, I’m the queen of using my fingers to apply highlighter, BB cream and more. For added precision, blending and coverage, though, makeup brushes are the way to go. This gilded set claims to be “the gold standard of brushes” and has over 73 five-star ratings to back it up.

7 of 15 Image Credits: Sephora

Best Tarte Makeup Brushes

Amazonian Clay 12-Hour Blush


For rosy cheeks, grab another Tarte fan favorite: the Amazonian Clay 12-Hour Blush. The formula is buildable and blendable for a burst of color anytime of year.

8 of 15 Image Credits: Sephora

Best Tarte Blush

Amazonian Clay Matte Waterproof Bronzer


Summer is the season of bikinis, rooftop parties and trying to look as sun-kissed as possible. Fake it ‘til you make it with Tarte’s waterproof bronzer that delivers many hours of wear.

9 of 15 Image Credits: Tarte

Best Tarte Bronzer

Shape Tape Glow Wand


Get a real-life version of an Instagram filter with this vegan liquid brightener. The formula features micro-fine diamonds that diffuse light and give you a moisturized glow. After applying this top-rated product, you can say “hello” to a filter-free photoshoot.

10 of 15 Image Credits: Tarte

Best Tarte Highlighter

Tarteist Clear Brow Gel


On days I go makeup-free at the office, I still make sure to brush and shape my brows. This product has a tiny spoolie brush that evenly disperses the colorless gel for beautiful brows every time. It’s an absolute must for your next no-makeup makeup look no makeup-makeup look.

11 of 15 Image Credits: Tarte

Best Tarte Brow Gel

Tartelette in Boom Clay Palette


This much-loved eyeshadow palette contains 12 versatile shades for transitioning between work and happy hour. From chestnut brown to champagne, these colors don’t disappoint. The payoff is intense, so prepare to bat your eyes as you show off the style.

12 of 15 Image Credits: Sephora

Best Tarte Eyeshadow Palette

Lights, Camera, Lashes 4-in-1 Mascara


Swap your current mascara for Lights, Camera, Lashes. You’ll thank me later. This wonder product conditions, curls, lengthens and volumizes your lashes all at once. It’s clump-free and will serve you well for any occasion.

13 of 15 Image Credits: Tarte

Best Tarte Mascara

Sugar Rush Sugar Coat Velvet Liquid Lipstick


Drop everything and grab this pillow-soft lipstick. It feels like a balm, smells like vanilla and gives your lips a lovely pink hue.

14 of 15 Image Credits: Tarte

Best Tarte Liquid Lipstick

Cue the Confetti Party Collection


If you’re new to Tarte, this party package is the way to go. Sample the Lights, Camera, Lashes mascara and Amazonian Clay Blush, then pop your peepers with a confetti-themed eyeshadow palette. You’ll be the life of the party in no time.

15 of 15 Image Credits: Ulta

Best Tarte Limited-Edition Set

Sugar Rush Sunbeams & Daydreams Eyeshadow Palette Set


Splash out with a nine-shade eyeshadow palette that’s themed around warmer weather. The rainbow glitter packaging will look so cute on your vanity. With eyeshadow names like Stardust and Comet, this palette is just what to reach for to brighten your day. Scoop up the set now and rock those vibrant tones.