It's 2017 y'all––and thankfully the beauty industry is up with the times. Joining the ranks of other inclusive cosmetics companies such as CoverGirl and Maybelline, Rimmel London is only the latest in a slew of beauty giants to diversify and include brand ambassadors more representative of their customer base. Enter Lewys Banks, a 17-year-old British YouTuber with some crazy mad good makeup skills who's now fronting Rimmel's latest campaign.
So happy to announce I have joined the Rimmel family as their ambassador for their new campaign. Get ready to Live the London Look.. Unpredictable, authentic, dramatic – the London Look is whatever you want it to be no matter where you are in the world. Makeup is for everybody to wear, it doesn't matter who you are. Share your LL here #livethelondonlook #edgeyourlook #ad
Incredibly intoxicating accents aside, the British beauty brand's spot celebrates individuality, self-expression, and embracing your own London look. And upon witnessing Lewys' uber cool appearance, we'll take whatever look he's serving. Seriously, his brow game rival's fellow brand ambassador Cara Delevigne's.
If you just can't get enough of Lewys (we certainly can't), be sure to check out his super-popular YouTube channel for tutorials, makeup challenges, and hilarious recounts of his daily life. Check out this video if you want to get your brow game on his level (we all do, TBH).
Now we can all have big, bold, and beautiful brows thanks to Lewys. His other makeup looks are certainly worth mentioning as well—we've rounded up a few of our faves, but be sure to scroll through his Instagram feed for endless beauty inspo!
happy christmas eve hunniiiiis🤗 on the lid: @makeupgeekcosmetics chickadee, frappe, cocoa bear, corrupt & shimma shimma glitter: @dazzlize queen glitter palette lashes: @unicornlashesuk in dragoness brows: @benefitcosmeticsuk brow zings & gimme brow #anastasiabeverlyhills #makeupgeek #benefitcosmetics
It's safe to say Lewys has stolen our hearts, and we can't wait to see him further his career in the beauty industry.