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Rimmel London Recruited This Amazing Male YouTuber For Its Latest Campaign

Following the footsteps of fellow beauty brands, Rimmel London has just recruited YouTuber Lewys Ball as their first ever male brand ambassador. Did we mention his looks completely slay?

It's 2017 y'all––and thankfully the beauty industry is up with the times. Joining the ranks of other inclusive cosmetics companies such as CoverGirl and Maybelline, Rimmel London is only the latest in a slew of beauty giants to diversify and include brand ambassadors more representative of their customer base. Enter Lewys Banks, a 17-year-old British YouTuber with some crazy mad good makeup skills who's now fronting Rimmel's latest campaign.

Incredibly intoxicating accents aside, the British beauty brand's spot celebrates individuality, self-expression, and embracing your own London look. And upon witnessing Lewys' uber cool appearance, we'll take whatever look he's serving. Seriously, his brow game rival's fellow brand ambassador Cara Delevigne's.

If you just can't get enough of Lewys (we certainly can't), be sure to check out his super-popular YouTube channel for tutorials, makeup challenges, and hilarious recounts of his daily life. Check out this video if you want to get your brow game on his level (we all do, TBH).

Now we can all have big, bold, and beautiful brows thanks to Lewys. His other makeup looks are certainly worth mentioning as well—we've rounded up a few of our faves, but be sure to scroll through his Instagram feed for endless beauty inspo!




It's safe to say Lewys has stolen our hearts, and we can't wait to see him further his career in the beauty industry.

Bethany Lozier

Bethany is a content creation guru at the Meredith Corporation. Her main passions include fangirling over Leonardo DiCaprio, French culture and fashion. When not perusing the Internet or writing, she can be found reading magazines and socializing with the best of 'em.

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