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YouTuber Manny Gutierrez Is The First Man To Front A Maybelline Beauty Campaign

The cosmetics industry continues to take steps toward inclusiveness.

After way too many years of excluding men from the beauty world, cosmetics companies are finally beginning to embrace the notion that makeup isn't a one-sided industry — and TBH it's about time.

Earlier this year, CoverGirl announced James Charles as their first male spokesmodel, and now Maybelline is following suit. On Wednesday, the cosmetics company announced its new ad campaign, and for the first time in history, they have partnered with a man to be the face of it. *Insert all of the praise hands emojis here*

The beauty giant's Big Shot Mascara by Colossal campaign will star Manny Gutierrez (@MannyMUA733), a beauty vlogger and social media influencer with nearly 3 million followers that make up his (extremely large) posse of #Mannyacs. His Insta bio simply states, "I think boys deserve just as much cosmetic recognition," and we couldn't possibly agree more.

As women, we have continued to fight to be fully respected no matter which kind of lifestyle we choose to live, even if it doesn't follow stereotypical gender norms, so why should that be any different for men? We want to be able to openly be ourselves, but by simultaneously telling a man that he shouldn't be anything but "macho," we can find ourselves in a very hypocritical situation. As David Yi from Allure put it: "Equal is equal is equal."

2017 has barely begun, so we're hoping that this is just the start to a year full of big steps in our society toward inclusiveness and equality. The beauty industry still has a long way to go, but bravo to Maybelline and Manny on this historic move!

Check out some of Manny's best Insta looks (and please take note of his flawless lashes!).





I hope everyone wore green today 😏🍀 #stpatricksday

A photo posted by 🌙Manny Gutierrez (@mannymua733) on




A photo posted by 🌙Manny Gutierrez (@mannymua733) on



Recorded 3 videos today..... im SHOOK! It's gonna be a good week 😏💛 Lipstick - @jeffreestarcosmetics Leo

A photo posted by 🌙Manny Gutierrez (@mannymua733) on



Little throwback to last year! Always been so obsessed with @jordanhanz and her looks! Been inspiring me since day 1! 😍

A photo posted by 🌙Manny Gutierrez (@mannymua733) on


Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

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