Everything That’s In The Kat Von D 10th Anniversary Collection
Everyone’s favorite vegan makeup artist is celebrating 10 years in the makeup biz the Kat Von D 10th Anniversary Collection that launches May 5!
The saying is true, time flies. And after 10 years in the beauty business Kat Von D is celebrating her brand’s successful makeup line with a limited-edition Kat Von D 10th Anniversary Collection. It will be released on Cinco de Mayo in celebration of her Latina roots and her birthplace, Mexico.
Impatient to find out what’s all inside this new collection? Lucky for you we have the inside scoop and all the swatches, that will be up for grabs this Saturday.
First off, this collection is huge. For a momentous occasion of 10 years, Kat Von D’s anniversary collection will include the following: an eyeshadow pallete, train case, golden tattoo liner, two new lipstick shades, a highlighter compact, and a golden brush set.
We. Are. Screaming.
And the devil is truly in the details with this collection. This 100 percent vegan and cruelty-free line is dripping in metallic gold, and the train case and eyeshadow palette are works of art, displaying graphite drawings by Kat Von D herself. Let us take you on a tour of what we anticipate will be a quick-to-sell-out collection.
The 10-Year Anniversary palette. Ugh! So deliciously beautiful! I seriously can’t wait for this collection to launch! Cinco de Mayo! Here are the official launch dates: 5/5 KVDB (signed case/vault KVDB ONLY) 5/5 @sephora online 5/14 Debenhams online/instore 5/16 Australia 5/17 SEA 5/21 Sephora stores (N.america) MAY Spain/Scandi/France/Italy JUNE Mexico JULY Middle East NOVEMBER Brazil #vegan #crueltyfree #katvondbeauty
Every shade was deeply thought out and planned. For the 10-year anniversary eyeshadow palette, Kat took to 10 modern muses in her life and paid homage to them by creating 10 new shades named after each of her muses. Many of them are close friends she made throughout the years, including her husband Rafael Reyes, and she features them all on Kat Von D Beauty YouTube channel.
In addition to Kat Von D’s own graphite drawings, the train case is trimmed in double-tiered gold, lined in a luxurious red velvet, includes a mirror inside, and some are even signed by Kat herself! No, I’m not joking, she has autographed—in gold—400 train cases. It’s unclear if you specifically purchase the signed train case, or if you might randomly get an autographed one, but either way, they will definitely go quickly!
The 10-Year Anniversary train case!!!!! Aaaahhhh!!! This bad boy took so much out of me but was completely worth it. Covered from side to side with artwork taken from graphite drawings I made to spec. There is an extremely low number of these being released and 400 of them are signed by me [in gold, course]. The 400 that are signed will only be available on katvondbeauty.com and the rest on Sephora.com. Because of sizing, these beautiful cases won’t be available in store at Sephora – only online. Tell me what you think!! Love, Kat
Because of the size of the cases they will only be available online, not in stores. And if you want some Kat Von D ink then you’re going to have be quick to shop online at katvondbeauty.com, where the autographed train-cases will be sold exclusively, but if you miss out on the autographed goods head to Sephora.com to snatch up the still beautiful case.
Next up is new, glam packaging for Kat Von D Tattoo Liner, the stuff of legend. It’s one of the most “loved” makeup products at Sephora with more than 370,000 loves, because it applies so smoothly and has the staying power to make it through a car accident unsmudged. As part of the new limited-edition collection, the beloved Tattoo Liner is encased in gold and features a traditional quill pen.
Need something to pair with your new graphic eyeliner? How about a bold lip? Enter: the new Studded Kiss shade “Santa Sangre,” which translates to “holy blood” in Spanish—and rightfully so. The all-black Studded Kiss tube gets an all-gold revamp for the new collection.
For the 10-Year Anniversary launch, I wanted to include the world’s most perfect red lipstick in #StuddedKiss form. So, this limited edition of “Santa Sangre” red will complete in our new adored formula and in an all-gold studded component [and don’t worry, I made sure the caps of the new Studded Kiss Lipsticks aren’t coming off!!] #studdedkisslipstick #santasangre #vegan #crueltyfree #10yearanniversary #katvondbeauty
Keeping with the gold casing theme of this collection, Kat created a gold metallic liquid lipstick that will give you the King Midas touch. You can catch a glimpse of it on her muse Alexandra Merino’s lips in her instagram posts.
Have you noticed Kat Von D’s skin glowing a little extra lately? That’s thanks to the new Metal Crush highlighter. All of her muses are wearing it on their faces and bodies for the 10th anniversary campaign, and Kat refers to it as “liquid glimmer in powder form.”
So for everyone who’s ever asked me what highlighter I’m using it has always been THIS ONE! I’ve been obsessed with this limited edition Metal Crush highlighter since we first started testing the formulation! So excited to FINALLY be launching it for the 10-Year Anniversary Collection in this unique gold compact! We used this highlighter on every muse for the campaign on both body + face, and it is like liquid glimmer in powder form! I’ll make sure to post swatches later for you. #comingsoon #katvondbeauty #10YearAnniversary #MetalCrush [gold #vegan leather claw gloves by: @majestyblack]
Last but not least: the brush set. The trademarked “Fur-Free Artistry” set includes a concealer brush, foundation brush, setting powder brush, contour brush, and highlight brush. Each brush aligns with Kat Von D Beauty’s vegan and cruelty-free standards, and the handles are entirely metal.
Ok. So can we talk about this epic #vegan brush set launching in the 10-Year Anniversary Collection?! As much as I’d like to celebrate our 10th birthday forever, we all know that can’t happen – so the entire collection will be #limitededition – and I have a feeling this brush set will be one of the first things to go! *no this set will not be sold individually – and that’s cuz i wanted to hook you all up with a discount. 👩🏻🎨🖤✨ [my gold #vegan leather gloves were made by @majestyblack]
So how much will the Kat Von D 10th Anniversary Collection run you?
…not to mention this double-tiered traincase can literally hold soooo much more than just the 10-Year collection! And that’s a lot! Here is the price list for the entire collection [for all those asking]: •Metal Crush Highlighter $30 •Everlasting Glimmer Veil in “Gold Skool” $22 •Studded Kiss Lipstick in “Santa Sangre” $19 •Tattoo Liner $20 •Eyeshadow palette $52 •Brush set $125 •Traincase $150 •10-Year Anniversary bundle [includes the entire collection PLUS signed traincase] $348
- Metal Crush Highlighter, $30
- Everlasting Glimmer Veil Liquid Lipstick in “Gold Skool,” $22
- Studded Kiss Lipstick in “Santa Sangre,” $19
- Tattoo Liner, $20
- Eyeshadow Palette, $52
- Brush set, $125
- Traincase, $150
Which all in comes out to a whopping $418. But, if you want it all we suggest you go for the 10 Year Anniversary bundle, which includes everything above, plus a guaranteed signed train case for a discounted price of $348.
This might be the happiest Cinco de Mayo we can remember!