Picking the right shade of foundation is never an easy feat—especially for people of color. Makeup brands are working to provide larger varieties and shades of products. However, beauty brand koyVoca is hoping to make it easier for people of color to pick their perfect shade.
Launched by Courtney Coates in 2016, koyVoca's vision is to create a line of products that "offer a greater array of choices to those of deeper complexions."
With 21 shades of brown cream-to-powder foundations in warm, cool, neutral, and olive shades, the brand is offering the most diverse range of colors and products we've seen. According to the site, the finish is a velvet matte, which "gives the skin a natural glow." Plus, they're only $16. Amazing.
Of course, they're not just sticking to foundations. They are also offering stunning, super pigmented highlighters in six different shades:
These killer lipsticks in over 20 shades:
And these beautiful contour creams in six unique shades (plus, they say that the formula glides onto the skin and settles into a matte finish—no setting powder needed!):
koyVoca offers many, many more products, including color correctors, concealers, and powders. The coolest part? Each product is formulated from scratch and handmade to order.
The brand shared on Instagram that their goal is to provide a product that fits women of color all around the world.
"I have this goal to create an extensive shade range that will fit all the complexions in the world (I can dream right?)," koyVoca says. "International beauties, I hear you! Over the weekend I will be adding more countries to the list!"
If you want to dive in deeper, check out koyVoca's site and take a look around. Just a heads up: We are crushing on everything.