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Why This Is The Most Searched For CC Cream On The Entire Internet

It Cosmetics' CC cream is the most searched for CC cream, but that's not all. The thousands of glowing reviews prove why it's so hot.

This story originally appeared on Real Simple by Claudia Fisher

When it comes to the foundation step of makeup, I tend to favor BB and CC creams because they offer the Goldilocks "just right" level of coverage: not too sheer, not too matte. If you're looking for a more specific recommendation than that, 130,000 people seem to think the It Cosmetics CC cream is pretty great. In fact, they officially "love" it.

It Cosmetics CC cream, the Your Skin But Better CC+ Cream with SPF 50+ ($38;, has been a crowd favorite for a while, but the reviews on Sephora give the product some serious validation.

If you don't know how Sephora's site works (as if you aren't on it every day), Beauty Insiders can log into their accounts and show their support for products they've tried by hitting a love button. (You know the kind of heart we're talking about, Insta-Influencers.) This particular It Cosmetics CC cream has 130,000 of these loves, and more than 2,000 reviews—75 percent of which are four and five stars.

Just check out some of the glowing reviews:

"I have tried over 15 Sephora foundations. This is fantastic!!" one reviewer writes. "I have extreme acne scaring and I always have to layer concealer with a 'full' coverage foundation. I didn't use concealer at all when I applied this and it covered so well! My new go to."

Another reviewer particularly lights the lighter-weight CC cream in the summertime: "During the summer I like having something light on my skin that won't melt away and look oily. This product has given me everything I asked for."


What's your go-to tool for applying your foundation? Comment below! #itcosmetics

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When considering if the product is right for you, keep in mind that CC cream is best if you're going for a more natural look.

While It Cosmetics describes its Your Skin But Better CC+ Cream as a multi-functional moisturizer, anti-aging serum, sunscreen, and foundation, some reviewers note that the CC cream left them a little shiny and the coverage wasn't as full as they expected.

As L'Oréal, which bought It Cosmetics for $1.2 billion in 2016, explains, CC cream (also known as color correcting cream or complexion corrector cream) is typically a pinch thicker than BB cream–but while it's a product that aims to cover imperfections and even skin tone, CC creams as well as BB creams are closer to the no-makeup makeup end of the spectrum. You shouldn't expect this It Cosmetics CC cream to cover your skin the same way heavier liquid makeups might because CC creams will be sheer and dewy over matte and powdery.

The bonus of BB and CC creams, though, is that they treat your skin while you wear them. It Cosmetics CC cream, which comes in seven shades (fingers crossed for a wider range), is formulated with peptides, antioxidants, and collagen to work on improving your skin rather than simply masking your concerns with makeup.

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