Kat Von D Just Released Her First Mascara in 5 Years, And It’s 100% Plant-Based
by Sidney Burds
The vegan beauty brand is finally unveiling Go Big or Go Home Mascara, and it’s filled with unexpected ingredients.
We have big news, Kat Von D beauty fans: The wait is over! The brand’s first new mascara in five years is officially here!
Kat Von D Go Big or Go Home Mascara isn’t just making waves because of the long wait, either. This beauty queen is truly going big on her commitment to vegan makeup and sustainable beauty, because the new mascara is made with a blend of waxes from olive and sunflower oils, replacing mascara’s traditional binding ingredient, beeswax. This makes Go Big or Go Home entirely plant-based and 100 percent vegan, as well as part of the fight to save our planet’s bees.
Kat Von D promises that the wax substitutions don’t slack on this mascara’s staying power. In a clinical study involving 31 volunteers over 24 hours, 97 percent said Go Big or Go Home mascara remained intensely black throughout the day, and 90 percent said it gave a dense lash look. The serious black shade, Kat Von D’s iconic “Trooper Black,” could definitely have something to do with that too. It’s the same shade as the beauty brand’s legendary Tattoo Liner that has 10,000 five-star reviews and counting currently on Sephora.
Buy It! Kat Von D Go Big or Go Home Mascara, $23