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Have you ever seen a photo of yourself where your face is white as a ghost but the rest of your body looks normal? I bet you were just being diligent with your skincare and wearing SPF. The thing is, SPF doesn't know the difference between a camera flash and the sun. That white cast is just your SPF reflecting the "sun" back into the camera. This is the one time you should skip SPF. You definitely want to moisturize to plump up the skin and allow makeup to be applied smoothly, so try Simple Skincare Replenishing Rich Moisturizer.
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A good photographer will whiten up your teeth for you. But I guarantee you'll smile prettier when your teeth are whiter! Pop on a 30- to 60-minute strip while you do your hair or makeup, and you'll have a more dazzling smile by the time you walk out the door for your session. Crest 3D White Luxe Whitestrips are some of the easiest to use.
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Overhead lights, trees, buildings, and the like often cast darker shadows in photos than usual. So, a little extra brightening in the undereye area will keep you looking wide awake and refreshed. Apply a lightweight cream concealer, like Make Up For Ever HD Invisible Concealer, in a shade two or three shades lighter than your skin tone in an inverted triangle underneath your eye area. If you need a little more or less coverage, here are some other great concealer options I love.
Don't Lose Your Brows
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Even if you never fill in your eyebrows, you'll be glad you did for your photo session. A little brow powder, like Clinique Brow Shaper, will help define your brows' shape and ensure that they stand up to the camera's flash and don't become invisible. Focus most of the definition on the brows' tail ends as they are often what disappears in photos.
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When you need to touch up mid-shoot, don't reach for your powder compact to layer on more product. All you need to do is absorb oil from the surface of your skin. Blotting papers are perfect for this. Toss NYX Matte Blotting Papers into your bag, and you'll be ready to blot away shine.
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No one wants to look shiny or greasy in their photos. So, make sure to set your makeup with a loose, translucent powder. When dusting, remember to use a light hand as too much powder can be picked up on camera. A great pick for an undetectable powder would be Laura Mercier Invisible Loose Setting Powder. Psst! This is also great for cutting shine from your man's bald head.
Line Those Lips!
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Defining your lip shape is always important, but it's especially important for photos. Not only does lip liner help add dimension, but it also helps your lip color stay on throughout the shoot. Plus, a lip liner doesn't get sticky the way gloss can. If you're not a lip liner girl, Marc Jacobs Beauty Outliner Longwear Lip Pencil in Prim is a beautiful, universally flattering color.
Sculpt and Define
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When being photographed under bright lights or outdoors, sometimes all that light can knock the dimension right out of your face. I recommend a little highlighting and contouring. Sculpt your bone structure with a simple contouring palette like Smashbox Set By Step Contour Kit. Adding shadow beneath your cheekbones will make a big difference in your photos, making you look like you lost 5 pounds! If you still haven't mastered this contour thing, here's a little help.
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When you're in front of the camera, anything with shimmer or sparkle will accentuate texture, like wrinkles or scarring. Sparkles can also photograph as bright white spots. Use all matte shadows on the eyes to keep the attention on your beautiful eyes—not your crow's feet. Tarte's Tartelette Amazonian Clay Matte Palette has been immensely popular this year and with good reason. It has 12 matte shades that are sure to flatter any eye color. There are tons of great all-matte palettes out there, so here's a few other options too!