Best Shadow For Brown Eyes
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"Smashbox has taken the guess work out of enhancing brown eyes," says Ashley, who runs the makeup advice YouTube channel That is All. For six shadows that will sweep your brown eyes from neutral to smokey, pick up their Photo Op Eye Enhancing Palette for Brown Eyes. Bonus: If you need help applying the stuff, there's a QR code on the back of the box for step-by-step tutorials from Smashbox’s crack team of makeup artists.
Best Liner For Brown Eyes
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"If you want to make brown eyes look extra intense," says Ashley, "skip brown or black liner and reach for a deep blue, such as L'Oreal's Infallible Gel Lacquer Liner 24 Hour in Navy instead." It's a creamy gel liner that sweeps effortlessly across the eyelid to make your eyes pop. In the good way, not the cartoon way.
Best Mascara For Brown Eyes
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If your brown peepers tend toward hazel, try Benefit's Bad Gal Lash in Plum. "If done very subtly, colored mascara can play up different eye colors," says Ashley. This tinge of purple—plus length and volume—is perfect for daytime looks.
Best Out-on-the-Town Makeup for Brown Eyes
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If you want to amp up the purple, Ashley recommends a deep, rich purple shadow like Laura Mercier Baked Eye Colour in Violet Sky. "It's stunning and easy to apply," she says. "Pat the shadow all over your lid and gently blend the color into the crease. Touch a bit of the shadow along your lower lash line and add a black thickening mascara for a sultry evening look."
Best Eye Care Product
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As much as we'd all prefer to be immortals with the skin tone of a young Winona Ryder, at some point age starts to creep up. "To fight signs of aging and ensure your eye area is hydrated, add a serum like Paula's Choice RESIST Ultra-Light Super Antioxidant Concentrate Serum to your skincare routine," says Ashley. Apply it lightly around your eye with the pad of your fourth finger and add a bit of immortality to your day.