Beauty queens worldwide, the universe is definitely smiling down on us today. With the makeup industry just booming with new products left and right, it's hard to keep up with the new releases speeding by, but this new cosmetics line deserves more than 15 minutes of fame.
Introducing Reina Rebelde, or Rebel Queen, a new makeup line made with Latinas in mind. Founded by ex-bankruptcy lawyer Regina Merson, these new cosmetics celebrate Mexico's colorful, vibrant culture while empowering Latina women who fully embrace their beauty traditions.
Merson grew up in Mexico and harbored a "passion for makeup and extreme pride for my cultural identity as a Latina." She says she would watch her mother apply her makeup every day, appreciating her beauty rituals as any precious cultural tradition.
Inspired by her heritage, Merson crafted Reina Rebelde as a tribute to the collective Latina beauty experience.
"Years of makeup hoarding later, my collection is equal parts wild and unpredictable, bold and impractical, feminine and luxurious, sexy and severe — in many ways perfectly reflective of my complicated identity as a Mexican woman embracing an amazing American existence," she says.
Merson's cosmetics collection not only accepts these contradictions, it also flaunts them with feverish passion.
If you're not completely sold yet, take a look at these gorgeous products:
¡La hora llego! We are so excited to officially launch #ReinaRebelde, a makeup line of high-quality products in provocative shades that celebrate the duality of a Latina’s life. Follow us to learn about our products & incredible real life Reinas Rebeldes. Además, use #SoyReinaRebelde to show us how you live a Rebel Queen life. You might win product or a site credit! ⭐️
Reina Rebelde offers the gamut of beauty products, from highly pigmented lipsticks to brazenlingly bold eyeshadow palettes. Each cosmetic comes complete with a historical and cultural background relevant to Mexican tradition, from the Aztecs to Cinco de Mayo.
The elegant yet rebellious flair of Reina Rebelde resonates with Latina women everywhere, and we can't wait to see what future collections Merson has in store!
In Merson's words, "this collection allows Latina women to share their essence with the world."