Step aside overgrown, expensive eyeshadow palettes! NYX Cosmetics is about to release 12 individual pull-out shades that are just as pretty in the packaging as they are on our lids. Set to launch this week on NYX's website and ULTA.com, the NYX <3's LA Eyeshadow Collection is about to be a hit among makeup junkies and bargain shoppers everywhere.
The Los Angeles-based company is giving a shout-out to its homeland by arranging a petite, library lookalike with each book/hue named after a different area of the City of Angels. While it might sound like it's out of your price point, the entire set is only $25!
For high quality eyeshadow with a retail price this low, don't expect it to be in stock for long. On the bright side, get it ordered early and you could have 12 separate holiday gifts for your friends... or yourself. We won't judge (or tell).
Malibu: WOW. Literally obsessed with this color. Can we get 12 of this shade alone?
Abbot Kinney: The absolute perfect neutral for any occasion.
Santa Monica: If this color doesn't make you want to put on a sweet, flowy dress and spend the day on the boardwalk, you're lying.
Brentwood: Ladies' night out, anyone?
Beverly Hills: Nothing short of high-class for this area of LA!
West Hollywood: Now, if this doesn't absolutely scream its name...
Laurel Canyon: Imagine this rich shade of the sun setting behind the canyon. Ugh. Perfection.
The Valley: By day or by night, absolutely stunning.
Silverlake: SO perfect for any season.
Sunset Junction: A color that is a bold and lively as the place it was named after.