New Muslim CoverGirl Nura Afia Is A Serious Representation Win
CoverGirl's got a new easy, breezy, and beautiful ambassador, and she proudly rocks her hijab in all her beauty tutorials.
CoverGirl's been making huge headlines lately and for some beautiful reasons. After recently announcing James Charles as the brand's first male brand ambassador, CoverGirl just unveiled its latest ambassador: Muslim beauty blogger Nura Afia.
💜#LashEquality = bold, sexy lashes for ALL.💜 At COVERGIRL, we’ve always stood for inclusive beauty that supports any and all types — from skin types to lash types. We know that whether you have short, straight, light or long lashes, you all crave the same bold end look, so we listened and created #SoLashy mascara: the first mascara designed for any and all lash types. Representing all types of beauty, our #SoLashy fam (and their lashes) have come together to stand for #LashEquality. Bold, sexy lashes for all: are you on board? #Repost, comment, 💜 to be a part, and stay tuned for more!
Aside from her jaw-dropping beauty skills, what's especially notable about Afia is her strong support of the traditional hijab; she wears one in almost every picture and video tutorial she posts. Afia doesn't shy away from daring beauty looks and trends, but she always dons her hijab regardless of how bold or subtle her makeup ends up being.
🍁🍂This super easy Fall Inspired Makeup Look is now up my my channel! Thanks for all of your patience!!😍😘🍂 Full product breakdown in the description of the video! ☝🏼Link In The Description Box☝🏼️ #babylailalov #nuralailalov #hautehijab #hhspottedclub #denvermakeupartist #denvermua #makeup #hijab #hijabi #fall #moroccan
If we had to describe Afia in one word, flawless immediately comes to mind. Afia's YouTube makeup tutorials are easy to follow, (and completely mesmerizing), and even include videos on how to style a hijab.
Afia's refreshing role in CoverGirl's new Lash Equality campaign is a huge step forward for beauty equality and inclusion. CoverGirl's push to represent both men and women in a traditionally one-sided beauty industry is a welcome change for consumers and a huge win for equal representation in the media. And as far as we're concerned, there's nothing more beautiful than that.