A New Beauty Brand Launched at Target, and Palettes Are $15 and Under
by Daniela Galvez
From colorful palettes to neutral hues, Makeup Obsession has a great selection of shades for an affordable price.
It’s no secret that Target is everyone’s favorite place to shop for all their daily needs. From stylish clothing to home decor, the retailer has an amazing selection that makes it really hard to only walk out with one item — and the beauty aisle is no exception. Now, a new makeup brand hitting the bullseye shelves will be sneaking its way into your cart during your Target runs.
Makeup Obsession is an affordable cosmetics brand that boasts a selection of beauty products, from highlighters to setting sprays. But what really makes this brand stand out is its affordable palettes for $15 and under. Whether you want to deck you lids with some vibrant colors or keep things simple with neutral shades, Makeup Obsession has the perfect palette for you at a fraction of the cost.
The $15 palettes consist of 16 richly pigmented shadows, while the $10 palettes have an impressive 10 shade selection to create any look. Not going to lie, we want them all! Especially, the Be Obsessed palette, which has stunning burnt oranges and red hues and is an obvious dupe for the cult-favorite Anastasia Beverly Hill Modern Renaissance.
Of course, if you’re making the switch to cruelty-free makeup, you’ll be happy to hear the palettes are cruelty-free and vegan. The beauty brand recently teamed up with British vlogger Belle Jorden and cruelty-free beauty advocate to create the ultimate everyday palette that ditched animal-derived ingredients.
Aside from the pigmented shadows, Makeup Obsession has several other affordable beauty product including lip glosses, primers, and even concealers. And if your looking for an affordable dupe for Anastasia’s Brow Pomade, the London-based brand has their own version of the pomade for just $8.
While Makeup Obsession just launched in store and online at Target, the beauty brand already has a mass following on Instagram, with beauty aficionados sharing their amazing creations with the pigmented shadows.
Take a look at some of our favorite palettes that are already in our Target carts from the affordable beauty brand.
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