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Tarte's New Big Ego Mascara Sounds Like a Dream for the Long-Lash Obsessed

Give you lashes volume and confidence with Tarte's latest 16-hour wear mascara! 

This story originally appeared on by Souzan Michael.

Dreaming of taking your short lashes to new heights? Well, you're in luck. Just yesterday, Tarte Cosmetics announced the latest addition its mascara lineup, Big Ego Mascara. And today, it's already available!

The vegan mascara contains babassu oil, which nourishes lashes, while Vitamin B5 helps to keep them moisturized. But now on to what you really want to know: How dramatic is the volume? Something with a name like Big Ego has a certain reputation to uphold. (Just ask Beyoncé and Kanye West.) According to the brand, 96 percent of users said their lashes looked instantly bigger and more dramatic, and after two weeks of using the ultra-black mascara, 100 percent said it didn’t smudge. Impressive.

And that’s not all. Inspired by the mascara, the beauty company is launching the Big Ego Girls Leadership Summit this summer in Orlando, which aims to help young girls boost their confidence levels. The summit is open to girls aged 13 to 18, and you can read more about it (and enter) on

Get your credit cards ready and head over to Tarte to pick up the vegan Big Ego Mascara. 

Get it! Tarte Cosmetics Big Ego Vegan Mascara, $23 

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