Tarte’s New Big Ego Mascara Sounds Like a Dream for the Long-Lash Obsessed
Give you lashes volume and confidence with Tarte’s latest 16-hour wear mascara!
This story originally appeared on HelloGiggles.com by Souzan Michael.
Dreaming of taking your short lashes to new heights? Well, you’re in luck. Just yesterday, Tarte Cosmetics announced the latest addition its mascara lineup, Big Ego Mascara. And today, it’s already available!
The vegan mascara contains babassu oil, which nourishes lashes, while Vitamin B5 helps to keep them moisturized. But now on to what you really want to know: How dramatic is the volume? Something with a name like Big Ego has a certain reputation to uphold. (Just ask Beyoncé and Kanye West.) According to the brand, 96 percent of users said their lashes looked instantly bigger and more dramatic, and after two weeks of using the ultra-black mascara, 100 percent said it didn’t smudge. Impressive.
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Let your lashes be full of themselves with our NEW big EGO™ #vegan mascara! This baby coats each & every lash for MAXXX-imum flutter, voluminous finish, & the best lashes of your lifetime. Our confiDENSE booster brush™ mimics the curves of your lashline to build root to tip volume, & has a twisted double fiber bristle brush for max pigment load. PLUS it’s #plantpowered by nourishing babassu & wears for up to 16 hours, keepin’ your lashes looking EXTRA all day long. Tap the link in bio NOW to shop! #bigegolashes #mybigego #plantpowered
And that’s not all. Inspired by the mascara, the beauty company is launching the Big Ego Girls Leadership Summit this summer in Orlando, which aims to help young girls boost their confidence levels. The summit is open to girls aged 13 to 18, and you can read more about it (and enter) on tartecosmetics.com.
Get your credit cards ready and head over to Tarte to pick up the vegan Big Ego Mascara.
Get it! Tarte Cosmetics Big Ego Vegan Mascara, $23
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