Tarte is Kicking Off Pride Month With a Brand New Palette
by Daniela Galvez
Shop The Story
During the month of June, Sephora is donating $1 from the proceeds Tarte’s new beauty product to LGBTQ organizations.
It’s officially Pride month, and as supporters take to the streets to celebrate love, beauty brands are showing their support for the LGBTQ+ community by giving back to the cause. Take: Youth to the People. During the month of June, the skincare brand is donating 100% of proceeds from their best-selling cleanser to GLSEN, an organization working towards safer and LGBTQ-inclusive K-12 schools. Now, Tarte Cosmetics is the latest beauty brand to follow suit with their own product that supports LGBTQ+ rights.
In celebration of Pride month, the cult-favorite beauty brand has teamed up with LGBTQ+ advocate and YouTuber Jessie Paege to create a one-of-a kind palette for anyone looking to wear their pride on their lids. The pallette, which is part of a two-piece set that comes with a travel-sized Lights, Camera, Lashes™ 4-in-1 Mascara, boasts six highly-pigmented matte shadows and two shimmery shades for all your ROYGBIV-inspired looks.
View this post on Instagram
????LET IT RAIN-BOW???? Our NEW collab in celebration of PRIDE month with our girl @jessiepaege is NOW AVAILABLE on tarte.com! We’re celebrating Pride & our LGBTQ+ tartelettes with this colorful palette we created with @JessiePaege, who uses her voice across various channels to constantly promote self-love & is a proud member of the LGBTQ+ community ❤️???????????????????? Available now on tarte.com & @Sephora online! #jessiepaegextarte #tartepride #rethinknatural #naturalartistry
Paege, who was nominated for Best LGBTQ+ Account at the Shorty Awards this year, took to Instagram to share her excitement on her latest collaboration with her close to a million followers. “My Tarte palette is now in Sephora,” says Paege, adding, “I’m so insanely proud of us and what we’ve done this year. AND I came out less than a year ago. Thank you for always listening and giving me a platform. WE (all of you reading this) did an amazing thing for an amazing cause.”
View this post on Instagram
MY TARTE PALETTE IS NOW IN SEPHORA! WHAT?! I’m so insanely proud of us and what we’ve done this year. AND I came out less than a year ago. Thank you for always listening and giving me a platform ????????????️???? WE (all of you reading this) did an amazing thing for an amazing cause. YAY GAY!!
During Pride Month, which runs throughout the entire month of June, Sephora will be donating $1 from every palette sold to LGBTQ+ organizations, while Tarte has donated $25,000 to The Trevor Project, an organization that provides crisis intervention and suicide prevention services to the young LGBTQ+ community.
So what are you waiting for?! Show your solidarity with the community by picking up Tarte’s Let It Rain-bow Eye Set, now available to snag at Sephora.
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.