Too Faced Damn Girl! Is Coming for Better Than Sex’s Best Mascara Crown
by Daniela Galvez
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Move over, Better Than Sex! There is a new mascara taking over the holy grail title.
While there are a plethora of mascaras that’ll help take your lash game to the next level, one tube truly reigns supreme — Too Faced Better Than Sex. With its collagen-fueled formula that thickens, lengthens, and curls after just one coat, it’s no wonder this bad boy earned the title of best-selling prestige mascara in America. Not to mention one Better Than Sex Mascara is sold every 7.5 seconds.
So when Better Than Sex fans, like myself, heard that Too Faced was dropping a brand-new mascara, many were skeptical about whether or not it would rival the fan-favorite tube. Well, we’re here to tell you that there might soon be a new holy grail added to your makeup arsenal.
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Obsessed with this mascara @toofaced. Newest addition to the family and I’m here for it!!! #damngirlmascara because I love the drama ✨✨✨ . . . . . #damngirlmascara #toofaced #summervibes #makeupartist #makeupjunkie #newmascara #beautypeoducts #toofacedmakeup #betterthansexmascara #lamakeupartist
Behold: Damn Girl 24-Hour Mascara! Touted as “your new lash obsession,” this mascara relies on its revolutionary, creamy mousse formula to offer a mix of lifting, extreme volume, lengthening, and up to 24 hours of smudge-proof wear. While the brush has the same iconic hourglass shape as the Better Than Sex, the “Infinity Brush” is rounder and features a variety of short and long bristles that evenly coats product on each strand. In a study conducted with 104 women, 97% saw full volume, 100% raved about their intense black lashes, and 99% got long-wearing results. Pretty impressive, huh?!
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#regram @toofaced It’s all in the wand! Our NEW Damn Girl! 24-Hour Mascara has an EXCLUSIVE dual-fiber Infinity Brush that delivers SHOCKING volume, OUTRAGEOUS curl, and SHAMELESSLY thicker lashes! ???? Available @sephora and toofaced.com on June 6th! #tfdamngirl #toofaced
While Damn Girl! is just launching today on Sephora, some lucky fans were able to get a first look at the new mascara and could not stop raving about its performance. “This is like Better Than Sex revamped and 100x better. This formula is not dry at all like BTS, I don’t want to say it’s liquidy because it’s not runny, it’s just way better of a consistency than BTS,” says a Sephora shopper.
One reviewer even pointed out that the new mascara could resist clumping despite layering on several coats. “I have been wearing this mascara every day and I wish I could give it 10 stars. I LOVE the BTS mascara, but this one is amazing. I apply two, sometimes three coats of this and it DOES NOT CLUMP. It gives me those fat, super thick and curled lashes without clumping or looking spidery,” writes the satisfied shopper.
Luckily, the Too Faced Damn Girl! is now available in store and online at Sephora for just $25. Pick up a tube of the new mascara today and see how the results compare to Better Than Sex. We’ll let you be the judge.
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