Too Faced’s Iconic Better Than Sex Mascara Got A Sparkly Birthday Makeover
Too Faced gave its best-selling Better Than Sex Mascara a flashy makeover in honor of its 20th anniversary. Oh, and 10 limited edition sparkle lipsticks and a retro-inpsired palette.
This year, Too Faced is celebrating its 20th birthday, and with it a flashy release of everything pink and glittery. In true Too Faced fashion, the nostalgic collection is going big with sparkle-dipped packaging and some of the brand's original products.
What we're really excited about is the limited anniversary edition of Sephora's top-selling mascara, Better Than Sex mascara, which got a cheeky makeover for the major milestone. Introducing Better Than Birthday Sex—the same cult-favorite formula and wand that gives you fluttery lashes for days wrapped in a glittery, pale pink tube that will be a collector's item for years to come.
The birthday celebration doesn't stop there! Too Faced is treating fans to some of its original best-sellers with updated formulas and packaging. Meet the biggest drop in the Cheers to 20 Years Collection, the Too Faced Then & Now Eyeshadow Palette. This palette features 10 original eye shadows that launched in 1998, alongside 10 shades with modern updates. Opening the palette, you get a very '90s vibe with sparkly pinks, silvers, purples, and browns on the OG top row with neutral mattes and glitter-packed pans lining the bottom 2018 half. Following the scent-themed collections of recent Too Faced releases like Peach, Chocolate, and Cocoa, this limited-edition palette smells of sweet birthday cake that's hard to turn down.
The brand is also launching 10 Throw Back Lipsticks with metallic, sparkle shine. Eight shades are original to the 1998 launch, with two new colors joining the collection: a metallic taupe with dark gold glitter flecks and a iridescent, electric pink that screams glam rock. Through we love a good '90s throwback, we love the new moisturizing formula of these archived lipsticks even more, thanks to the addtion of creamy avocado oil.
Scroll on for a look at the limited-edition Cheers to 20 Years Collection, available in stores and online at Sephora right now.
Better Than Sex mascara just got…better.
Too Faced Better Than Birthday Sex Mascara, $24