The Urban Decay Naked Reloaded Palette Is Here, and It’s Reinventing Nudes
Urban Decay might have retired the cult-favorite Naked palette but there's a new product changing the neutral eyeshadow game!
It’s been less than a year since Urban Decay rocked the beauty community when the brand announced it would be discontinuing the original Naked Palette. The cult-favorite eyeshadow palette, which brought over $1 billion in sales and was sold every six seconds, was laid to rest for good in a funeral held in Newport Beach, California surrounded by grieving beauty influencers including Kandee Johnson, Shayla Mitchell, Christen Dominique, Katy DeGroot, Chrisspy, and brand ambassador Nicole Richie. While we’re still reeling in from the tragic loss of this iconic palette, the beauty brand wants to helps us fill the void in our beauty-loving hearts with a new addition the Naked family: Urban Decay Naked Reloaded Palette, now available on Sephora.com.
The palette, which features 12 brand new shades, is all about getting back to basics and redefining neutrals again. Far from your boring beige palette, this bad boy boasts a collection of hues ranging from rose gold to warm terracotta, available in three different finishes — matte, satin, and shimmer. And, of course, in true Urban Decay fashion, the palette features some cheeky shade names, like Angel Fire, Reputation, Burn, End Game, Dreamweaver, Distilled, Bucked, and Boundaries.
In addition to the new shades, Urban Decay opted for a soft, fabric packaging instead of the traditional metal featured in the Naked family. If you ask me, I personally hated the bulkiness of those tin-like palettes (especially for travel). So, I think this lightweight packaging is a major upgrade for the new Naked.
As far as pigmentation, the palette is made with the same signature formula we love that gives the shadows a silky texture that delivers insane color payout. Take a peek at the swatches above. Whether you choose the lighter shades for subtle eye makeup look or want to add a bit more drama with shades like Retro and Dreamweaver, this new palette beautifully flatters any skin tone, age, and eye shape.
Get it! Urban Decay Naked Reloaded Palette, $44; Sephora.com
Thankfully, you don’t have to wait to shop the brand new palette. While the Naked Reloaded is already available worldwide on the Urban Decay website, starting today, February 27 you can snag your very own palette online at Sephora. For Sephora shoppers who prefer to physically add to cart, be sure to mark those calendars for March 7 because the Naked Reloaded Palette hits stores.
Run, don’t walk to the virtual shopping cart! If the OG Naked Palette is any indication, this new palette is bound to be a hit and could sell out quickly!