Sephora Unveils the Free Beauty Insider Birthday Gifts for 2020
by Jin Moon
Shop The Story
Did you know you can get a free birthday gift from Sephora every year? The retailer offers this bonus to members of its Beauty Insider loyalty program, which is free to join. For 2020, Sephora has unveiled its new birthday offerings: mini sets from Milk Makeup, Sol de Janeiro and Briogeo.
“Sephora’s birthday gifts are something our clients look forward to every year. They are a great way to explore products, many of which are exclusive to us,” said Allegra Stanley, Vice President, General Manager of Loyalty for Sephora.
If you’re new to the Beauty Insider program, this is how it works. You connect all your Sephora purchases with your account whether you’re shopping online or in-store, and it converts your spending into points. You also input your birthday into your profile, and during your birthday month, you can come and choose one of the featured mini sets for free! There’s no purchase necessary if you’re picking up in-store, but you can also conveniently add your gift to your cart when purchasing online.
The birthday gift options have also expanded to include hair and body care for the first time this year with mini sets from Sol de Janeiro and Briogeo. For skincare, the set from Brazilian beauty brand Sol de Janeiro features their Brazilian Bum Bum Cream and the Coco Cabana Cream. Tackling hair care, the Briogeo option includes Scalp Revival Charcoal & Coconut Oil Micro-Exfoliating Shampoo and the Don’t Despair, Repair! Deep Conditioning Mask.
If you’re on a higher level of the loyalty program as a VIB or Rouge member, you can choose an additional gift available exclusively via the online “Birthday Boutique.” These rotate during the year so best to check these closer to your birthday month. 2020 starts with the Jo Malone Wood Sage & Sea Salt Cologne.
Preview all the products below before choosing which one you want for your 2020 gift. If you love everything enough after sampling, you may want to buy the full-size versions for your beauty collection.
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