When you think of stellar beauty products, your first thought probably wouldn’t be the place where you get your e-books, stream TV shows, and even pick up that pack of paper towels. However, Amazon beauty is making a name for itself, and it’s clear that customers are in love.
To find the best beauty products on Amazon, we delved into its list of the most wished for items and narrowed it down to only products that have literally thousands of four- and five-star reviews. (Seriously, some have tens of thousands!)
What did we learn? Well, first people are getting fun and experimental in their skincare routines—just wait for the face mask that turns you into a real-life Michelin man. And second, you can save some serious money and still get beauty products that work wonders.
Let’s get into the 10 Amazon beauty products that have people buzzing and shouting their love into internet reviews.
1. This tub of 100% natural calcium bentonite clay, which sounds really scientific and fancy, but it’s just an epic way of cleaning out your pores.
This magical little tub of clay claims to be the “world’s best facial”—with no additives, fragrances, or animal products. So can you skip the spa day and just grab this super inexpensive stuff from Amazon? The reviews say most definitely.
Yes, that is more than 13,000 reviews for this one little Amazon beauty product, with 86 percent of the vote giving it four stars or more.
Glowing review: “It works wonders on blemishes. If used before bed, I will wake up the next morning with gloriously soft skin, and any blemishes dried up and already mostly healed. Add a couple of drops of tea tree oil to help with that, if you like. Just buy it. I promise you won't be disappointed.”
Get it: Aztec Secret Indian Healing Clay, $8.48
2. A bottle of witch hazel that beauty mavens are using as toner to clear up acne-prone skin without having to splurge on expensive skincare and, according to reviewers, may as well be a witch's magical skin potion.
This witch hazel is alcohol-free, which means its safer for sensitive skin, and users talk about it like it’s practically skincare magic.
Eighty percent of the more than 10,000 reviews rate this witch hazel with four stars or more. Wow.
Glowing review: “This is my first time using this type of product and I am in LOVE. I have only used it twice and the results are obvious with the naked eye. My pores are amazingly smaller, my face is smoothed, oil production is on the decline, and my rosy red cheeks are looking normal finally.”
Get it: Thayers Alcohol-free Rose Petal Witch Hazel with Aloe Vera, $6.99
3. This hair straightener that comes with a cute little travel pouch, Argan oil, and a glove for all us ladies who are always searing our hands on our hot hair tools.
HSI Professional is a fan favorite hair tool brand, but this ceramic straightener is in a class above, according to Amazon reviews. Even the curliest hair can’t stand up to this kind of heat. And for the price? How can you beat that?
Okay, no your eyes are not deceiving you; this hair straightener has nearly 30,000 reviews on Amazon. Holy. Moly. And 84 percent of those reviews are four stars or above.
Glowing review: “I was skeptical when I first purchased this flat iron but the skepticism is now gone. I absolutely cannot believe how great this flat iron works and can be so cheap! It gets extremely hot very quickly. The cute little travel bag is a great accessory. While traveling, I am able to flat iron my hair and put the hot iron in the travel bag and put back in my suitcase. I am an African American woman with natural hair. I normally get my hair done at the salon and could never get my hair to shine and flow like my stylist. Well that is no longer my issue. The flat iron makes my hair extremely straight with a very high shine.”
4. Baebody eye gel that claims to combat the evil trio of skin concerns around your eyes: puffiness, wrinkles, and dark circles.
Can it really do all this and give your thirsty skin some major hydration? The raving reviews certainly think so—and it does it all using only cruelty-free, all-natural ingredients.
With more than 11,000 reviews, fans are loving this eye cream—81 percent of all reviews are four stars or above.
Glowing review: “I was looking at my eye bags one day and I wondered if I was ill or something. At age 52 I have been on a 2 year search for something to repair the damage I likely did in the sun when I was younger. After 30 days of this Eye Gel, I'm completely in love! It actually works and some days I look in the mirror at 10x magnification and am pleasantly surprised...it's like a miracle.”
Get it: Baebody Eye Gel, $23.95
5. Would you brush your teeth with charcoal? It may seem bizarre, but reviewers swear that it naturally whitens their teeth and is becoming a beauty fave.
Put away the Colgate, because beauty mavens are dunking their wet toothbrush into this charcoal powder and brushing their teeth—yes, seriously. Turning your teeth black for one to two minutes is allegedly the new hot way to whiten your teeth in the long run. Whitening without harsh chemicals? Definitely seems worth a try.
Don’t take it from us, take it from the whopping 15,446 reviews— 11,882 of which are five stars. And 86 percent are four stars or above.
Glowing review: “Wow! This little jar of powdered charcoal is simply unmatched when it comes to over the counter teeth whitening products. Seriously, I noticed whiter teeth after only two uses! It really doesn't even have a taste to it and it only takes about 3 minutes from start to finish. However, you may scare small children while using it, as it gives you the unfortunate side effect of an oozing black mouth. Be mindful when using it, as it is quite messy but easy enough to clean up. I found the price a little steep initially (Around $25), but after using this product I would gladly pay even more for it than that. If you are tired of wasting money on BS whitening products, do yourself a favor and get a jar of Active Wow. Excellent investment.”
Get it: Active Wow Teeth Whitening Charcoal Powder Natural, $24.79
6. This uber affordable rose gold makeup brush set that makeup lovers are going gaga for.
When we say “uber affordable” we mean it. This 14-piece set costs only about $10. This is not a drill. Only $10, you say? They can’t possibly be great makeup brushes, right?
Au contraire, according to the 1,600-plus reviews.
Around 87 percent of the reviewers are super happy customers, rating these rose gold makeup brushes four stars or higher. Only three percent of reviewers rated it one star—but really, for $10, those are some pretty good odds to take the risk.
Glowing review: “10/10 would recommend. I've worked at the Estée Lauder counter and used several high end brand brushes. I would definitely say these are comparable to high end brushes. The handles are nice, but don't feel as fancy as expensive brushes. But the brush itself is soft and feels just as good as the pricier brands … Also, you'll really notice the good quality while washing. Out of 28 brushes (I bought 2 sets) 1, I repeat, 1 hair fell out. I have pricier Bare Minerals brushes that constantly shed from day one until now after several washes. I gave them a pretty aggressive wash and the brush and handle feel very sturdy and well made.”
7. Amazon customers are fighting the frizz with this microfiber hair towel that now has them not letting their boring old bath towel touch a hair on their head.
As a crazy-curly haired woman, I can stand for this hair towel that promises to combat frizz before you even walk out the door. Even straight-haired women claim that it cuts their blow-drying time in half (also protecting your precious locks) like some sort of magic.
Eighty-nine percent of its more than 2,000 reviews rate this towel four stars or above.
Glowing review: “If you have naturally curly hair you need this towel! I don't know what voodoo is at work but it definitely reduces frizz and my curls come out much nicer after using this towel.”
8. This K-Beauty face mask that turns you into a bubble monster in order to get rid of those pesky blackheads.
Why use an ordinary face mask when you can use a bubble face mask that blows up and looks super hilarious in your Instagram pictures. (And okay, it also really seems to work to de-clog your pores, too.)
More than 80 percent of reviewers rated this bubble mask 4 stars and above. Maybe the rest just didn’t like being turned into a bubble monster, who knows?
Glowing review: “What a great fun product! The bubbles tickled my face, no burning or redness noted. I looked like I had greyscale from Game of Thrones when I first put it on. Within 5 minutes I was a bubbly cloud face, and had a great time taking goofy pictures! Lol. After the bubbles died down, I rubbed the product in circular motions to clean my skin, and then I washed it off with a warm washcloth. My skin felt clean and smooth. I did my usual makeup routine after, and I swear my skin was glowing! I will be definitely be buying this again!”
Get it: Elizavecca Milky Piggy Carbonated Bubble Clay Mask, $9.98
9. This rosewater face mist that has loads of beauty uses and frankly, smells pretty darn good, too.
Amazon beauty reviewers are tossing around terms like “holy grail” to describe this Mario Badescu facial spray. Use it to set your makeup, refresh your skin during a long day, add to your night creams for a hydration boost, or even spray your hair with it.
Of the nearly 3,500 reviews, 85 percent are four or five stars, so clearly beauty lovers are into the facial spray trend.
Glowing review: “I have combination skin. During the summer, it gets oily very fast and during the winter it is extremely dull and dry looking. My skin is sensitive and most of the time has a pinkish red color to it when it is so dry and irritated. However after using this spray, my skin is much healthier looking and has a dewy, fresh look. It even helped calm down the redness. I haven't had this for a full week yet and I'm head over heels in love and can't wait to order more of this stuff. Holy grail in my skincare routine now!”
10. This bottle of Vitamin C face serum that is blowing up everyone’s skincare routine right now.
Big things sometimes come in small packages, and based on the reviews, this face serum is the David slaughtering the Goliath of people’s skin problems. This antioxidant serum helps with (take a breath now, because this is a long list) skin brightness, skin firmness, dark spots, sun spots, minimizing fine lines and wrinkles, and reducing pores with the help of collagen-boosting Vitamin C and hyaluronic acid and free-radical-blocking Vitamin E. Whew.
Seventy-six percent of the almost 8,500 reviews rated this product 5 stars. For you math nerds, that means almost 6,500 individual people sat down at their computer and rated this face serum the best rating you could give. Another 9 percent gave it four stars. Also worth noting is that many of the positive reviews mentioned the excellent customer service from TruSkin!
Glowing review: “My TruSkin Naturals Vitamin C Serum was one of my best purchases I've ever made in my life. The product delivers exactly what it says it will do. I noticed a change in my skin almost immediately and I'm so thankful that it was able to smooth out my skin tone and tighten up my skin. Each person who asked about my skin, I recommended your product. Many of my friends were impressed with the results as well. I honestly have never bought a product that I have been this satisfied with in a very long time. Thank you for creating this amazing product—it has changed my life.”
Get it: TruSkin Naturals Vitamin C Serum for Face, $19.99
Are you ready to turn to Amazon beauty for all your skincare and haircare products?