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This Skincare Line Is Specifically For People Of Color

Dermatologist Dr. Heather Woolery-Lloyd saw a need for skincare products to help with hyperpigmentation for her darker-complexioned clients, and the Specific Beauty brand was born.

While breakouts, skin irritation, aging, and sun exposure can be damaging to any skin type, melanin-rich skin tends to be much more likely to retain dark spots and an uneven skintone after these occurences. However, dermatologist Dr. Heather Woolery-Lloyd found that after over 15 years of helping clients in her private Miami office, the world of skincare was still severely lacking in products that worked to help with hyperpigmentation for her patients of color. Using her expertise and experiences, Woolery-Lloyd created a line of skin care products, called Specific Beauty, specially formulated for women of color trying to reduce hyperpigmentation in their skin, and it's definitely filling a hole in the beauty industry.

"The primary concern for multi-hued women is uneven skin tone, hyperpigmentation, and texture," Dr. Woolery-Lloyd explains on the Specific Beauty website. "I formulated Specific Beauty for all women of color. If you're Latina, African-American, from the Middle East, if you're Mediterranean, if you have tan, olive, or brown skin, Specific Beauty is for you."


We <3 seeing our beautiful Specific Beauties smile. You are all gorgeous, inside and out!

A post shared by Specific Beauty (@specificbeautyskincare) on

Because of her belief that flawless skin comes from a multi-faceted approach, Dr. Woolery-Lloyed included eight skin-perfecting products in the Specific Beauty collection. Each formula includes a blend of natural and scientific ingredients to help exfoliate, smooth, fade the appearance of dark spots, and create a more even skintone. And while there's no doubt that her daily gentle cleanser ($18) and eye cream ($45) are top of the line, the real game changer is the four-piece "Live Even Brighter" system ($139).

The process starts with an Intensive Skin Brightening Serum ($50) made with licorice root extract and retinol. This is followed with the Advanced Dark Spot Corrector Pads ($57) that contain exfoliating ingredients like kojic acid, licorice root and bearberry extracts, and damage-preventing Vitamin C. The Active Radiance Day Moisture SPF 30 ($40) comes next, finished off with the Accelerated Dark Spot Corrector ($30), infused with 2% hydroquinone to speed up the process of fading those dark spots!

While you can purchase each of the products from the Live Even Brighter set separately, it is meant to be used consistently and as an entire set each time you cleanse your face. And with their 60-day money back guarantee, it's obvious they stand behind the fact that customers should receive noticeable results within the first two weeks.

"I was motivated to create a range that was meant for all women," says Dr. Woolery-Lloyd. "The goal of Specific Beauty is to make women feel good not only on the outside but on the inside as well."

We all know what the feeling of having a bright and radiant complexion can do to boost our confidence levels, and Specific Beauty is giving even more women the chance to experience just that.

Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

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