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Stuff People Sell: The Multi-Level Beauty Lines Worth Trying

It's a shame that a lot of really great, quality products are overshadowed by annoying sales tactics. You know who I'm talking about. They're sending you mass messages on Facebook, adding you to groups you want no part in, spamming your timeline with results photos in between humble brags about how much money they're raking in. I wanted to dig into these direct-selling brands, and the people promoting them, to find out more.

With such aggressive marketing plans, it's hard to know which beauty lines are worth your money. But there are some really solid products hiding behind the hype and the testimonials. I asked consultants from each company who I felt were selling in a respectable, honest way to send me a product they love. Here are the results.


Skincare and cosmetics
Consultant: Glenda Riley

What is Beautycounter?
Beautycounter was founded by Gregg Renfrew and prioritizes safe cosmetics and skincare for men, women and children. Beauty counter has banned more than 1,500 ingredients from their line and is working to establish better cosmetic safety standards. As far as lines people sell, it's one of the safest and cleanest. Elle Magazine named it one of three game-changing beauty lines to watch for.

What I tried:



What I liked:
The Skin Tint Foundation made my skin look even and healthy, and felt great. I also enjoyed the Charcoal Cleansing Bar. I expected it to be drying, but it's gentle and foams nicely. The packaging is chic, and their mission to get safe products into everyone's hands is admirable. It's unique that instead of samples, Beautycounter encourages consultants to leave full size products with potential customers to experience as long as they'd like before returning.

What I didn't like:
While I definitely liked how the multi-purpose Nourishing Cleansing Balm felt, its scent really didn't do it for me, but that's just a personal preference. The price point of Beautycounter is mid-to-high which may prevent some from making the switch to safer products.

Why they sell:
Glenda lost her late husband to cancer and is a certified holistic nutritionist, which makes her think carefully about her own health. Glenda loves helping people and admires how Gregg, Beautycounter's founder, has moved mountains in his effort to remove toxins from the beauty industry.


Young Living
Skincare and wellness
Consultant: Kellie Carstens

What is Young Living?
Mostly known for their essential oils and diffusers, Young Living also sells skincare products. Their Boswellia Wrinkle Cream is a best-seller, and they offer a wide range of other skin and hair products.

What I tried:



What I liked:
I loved the fresh peppermint scent. Instead of being a super-gritty scrub with sugar or salt, it has wax beads that offer light exfoliation. I like this for a gentle exfoliator in winter, when skin is extra prone to irritation.

What I didn't like:
Because the satin scrub is so simple and made with quality, natural ingredients, there isn't much to complain about. However, as someone who is used to exfoliating regularly, it was a bit mild for me. It's great for beginners, but maybe not those who exfoliate often.

Why they sell:
Kellie works in healthcare and spends a lot of time with cancer patients, which made her consider the ways in which toxins may contribute to diseases. She set out on a journey to eliminate toxic ingredients in her life and joined Young Living as a wholesale member to use the products for herself, never wanting to "sell" it. Ironically, coworkers saw her using the products and want to know more. Kellie reccomends the Facial Scrub because it's great for any skin type and it doesn't contain any microbeads, which have recently been banned by the FDA.



Tyra Beauty
Consultant: Kati Douglas

What is Tyra Beauty?
Founded by Tyra Banks, Tyra Beauty sells makeup with cheeky names and easy-to-use formulas. You'll find products like Smack My Fat Lash mascara and Show Some Cleavage lipstick. The brand strives to make every product fool-proof and encourages their consultants, ahem, Beautytainers, to utilize social media to sell.

What I tried:



What I liked:
The Oops Liner was incredibly easy to use. It dispensed the right amount of product, had good pigment, and wasn't watery or thin like some liquid liners. The 'Oops' end is genius; I'm surprised no one has created a double-sided liquid eyeliner before! The remover side isn't oily, doesn't sting and helps sharpen your line. Light in a Stick is a nice cruelty-free alternative to Benefit's popular Watt's Up. Overall, I love that the Tyra Beauty products are cruelty-free and that they ban several harsh chemicals; their Oh, HELL No! List breaks it down.

What I didn't like:
It's strange that the line doesn't offer anything in the way of complexion products like foundation or concealer; I'm curious to see what they end up producing in terms of coverage products. Some of the product names are sadly exclusive like "Younger Man" and "Meet the Parents/Catch the Man." What if you don't need or want a man?

Why they sell:
Kati has been a makeup artist for seven years. When she went out on her own, she began to entertain the idea of selling a line. Kati believes Tyra Beauty offers what people are looking for now, what's trending and what's easy to use. Kati especially appreciates the freedom to sell how she wants, and isn't focused on building a gigantic team under her or pressuring others to sell. Instead, Kati sells makeup to help her clients feel great about themselves. Like me, she also loves the Oops Liner, and keeps one at home, at her office and in her purse.


Consultant: Danielle Eason

What is Jamberry?
Jamberry offers polish-free nail wraps that can be used on natural, gel or artificial nails. The company was founded by three sisters fed up with the nail salon. Jamberry products are made in the USA, are cruelty-free, latex-free, and non-toxic. There are more than 400 designs and you can design your own wraps as well.

What I tried:



What I liked:
What I enjoyed most about the Jamberry wraps was the zero dry time. I also love that there is no scent and that they're free of chemicals. The Mini Heater definitely makes application easier. I like these a lot for a night out or for photos.

What I didn't like:
Perhaps it's my short nails, but these didn't wear well for me. Even after trying all the hacks to seal the tips, the ends kept wrinkling and snagging. Both times I applied them, I got anxious and peeled them off after two or three days. Application may get easier, but I didn't have the patience.

Why they sell:
Danielle started selling Jamberry after trying a nail wrap sample from a friend and falling in love! "Jamberry allows me to not have to wait for any dry time and help my kids in the middle of doing my nails if I need to," she says. While her favorite new product is the TruShine Gel Enamel, she also suggests the nail wraps.


Perfectly Posh
Skincare, bath & body, hair products
Consultant: Courtney Tompkins

What is Perfectly Posh?
American-made, cruelty-free products touting natural ingredients and several vegan options. You'll find products like face and hair masks, body butters, scrubs, soaps and hand creams. Think Bath & Body Works with natural ingredients.

What I tried:



What I liked:
I loved the Apricots Overnight Moisturizing Face Mask. I have mega dry skin right now and this was wonderful. When applied at night, you wake up with beautiful, hydrated skin. I also liked the Smashing Good Pumpkin Face & Body Clay because it tightens and tones without drying the skin. I loved the scent of the Gender Bender Bath Bar. I prefer less feminine scents in general, and true to its name, it smells great for a man or woman. The Tea Tree & Neem Hair Mask seems to help with my dandruff, and the Night & Day Facial Moisturizer was gentle and hydrating with a nice lavender scent.

What I didn't like:
Most Perfectly Posh products are full of great ingredients, but a few of them contain synthetic fragrances, which is confusing, since it's unnecessary and can cause sensitivities for many. I personally found the bath bomb and hand cream scents to be aggressive, and some of the product names are annoying: Caramel Cray Cray, Snarky Bar, Impish Eyes, and worst of all, Schwanky & Soft.

Why they sell:
Courtney had been looking for cruelty-free, paraben-free, sulfate-free, American-made face and body products that worked well and were affordable. Posh was all those things in one! If she could recommend only one product to start with it would be Best Face Forever, an exfoliating face wash. "It removes dead skin cells and leaves my face so soft and clean," she says.


LimeLight by Alcone
Makeup and skincare
Consultant: Danielle Montague

What is LimeLight?
LimeLight is a creation of the famed New York cosmetic supply store, Alcone. They've created consumer-friendly versions of pro products that makeup artists have loved for years..

What I tried:



What I liked:

I'm impressed that LimeLight's skincare line is cruelty-free, paraben-free, contains no synthetic fragrances, colors, or phthalates, and contains certified-organic ingredients. The Skin Therapist moisturizer is soothing, hydrating, and leaves skin matte, not greasy. Quench Cleanse is gentle, and doesn't foam, which might take some time to get used to, but it doesn't leave skin feeling dry or tight. The Skin Polish scrub smells like Fruit Loops and gently exfoliates with no stinging, dryness or tightness.

I've been using the pro version of the Botanical Foundation (RCMA Color Process), for years in my freelance kit and it's truly second to none. It contains 50 percent pigment and plant-based waxes, and, despite its high coverage, looks like your real skin. There's good reason this is in nearly every makeup artist's kit.

What I didn't like:
The Forty Cure Creme is fast-absorbing, but the herbal, non-synthetic fragrance might be too strong for some.

Why they sell:
Danielle loves that Alcone had been an industry staple prior to going into direct sales and that they are family owned and operated. She trusts their business decisions and choices on products. LimeLight understands what professionals like and use, and what they want to be able to give their clients. She recommends LimeLight's skin masks: "The masks are one of the easiest to see ... a noticeable effect."


Consultant: Kailee Seward

What is Younique?
Younique is a makeup and skincare company with a mission to uplift, empower and validate women. Thanks in part to it's well-known fiber mascara, Younique has experienced tremendous growth in the past 3 years, and is the fastest growing direct sales company in the world. It's consultants do the bulk of their business via social media.

What I tried:

What I liked:
I had previously tried Younique’s 3D Fiber Lashes Mascara and liked it but had never tried anything else from the line. The Touch Mineral Liquid Foundation has a texture unlike any other I’ve felt. A few drops really goes a long way, and it feels nice on the skin. Though the shade Velour was a bit too dark for me, I tried to look past that to assess the coverage and feel. It's medium coverage and feels great on dry skin like mine. It dries to somewhat of a powder finish, so oily skin types might still be ok. I love that it’s cruelty-free and free of gluten, soy, parabens, latex, PABA, and BPA. I also loved finding out that Younique has a charitable foundation to help sexually abused women, with a percentage of every purchase made going to it.

What I didn't like:
The Touch Mineral Liquid Foundation has an almost baby-powedery scent that isn't my favorite. Some have said they love this about the product but I’ll never really understand the need for fragrances in cosmetic products. I would have liked a bit more coverage but I’m a full coverage kind of girl. I know a lot of people love that it dries to a powder finish but I’m also all about the dewy life so would prefer less of a powder finish.

Why they sell:
Kailee first tried Younique's famous mascara and fell in love. She also admits, "I wanted a discount. I am a licensed Cosmetologist and I am used to those wholesale prices at the supply store!" As a busy wife, mother of 2 and salon owner, she loves that her Younique business can all be done online if she prefers. Kailee's favorite Younique product is the Mineral Touch Liquid Foundation. “It's unlike any foundation I've ever used! Perfect for all skin types, feels like you're not wearing anything, and only takes 4-5 drops for your entire face! We sold out of a 6 month supply in weeks, it's THAT amazing!"

Ivy Boyd

I have a Bachelor's degree in Graphic Design, but it's creating works of art on faces that I love most. By day, I am a Senior Education Consultant for Sephora as well as a freelance makeup artist. The rest of the time, I'm creating content for my makeup and beauty blog, Wake Up for Makeup, reading product reviews, watching tutorial videos and reading makeup artist books. I live and breathe this stuff and if you could eat makeup, I'd probably do that too. I also love painting abstracts, running, attending music festivals and acting weird with my husband and our two awesome cats. I'm here to tell you what products are legit, how to better use the ones you have, give you ideas to shake up your routine and guide you through some fun tutorials I know you can dominate.

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