Lady Gaga Is Launching A Beauty Line And We Have A Million Reasons To Buy Everything

by Taylor Borde

Lady Gaga Is Launching A Beauty Line And We Have A Million Reasons To Buy Everything

Thanks to a newly discovered patent, rumors are circulating that Lady Gaga will be the next celeb to join the beauty ranks.


There is no shortage of celebrities who have their own beauty brands—Rihanna with Fenty Beauty, Kylie with Kylie Cosmetics, Kim with KKW Beauty, the list really does go on forever. But after rumors of a specific celeb known for her personal wild style launching her own makeup line, we couldn’t help but dig for more answers.


According to The Blast and the No. 1 Instagram source for all things beauty, @trendmood1, Lady Gaga’s company Ate My Heart Inc. filed a trademark request late February for a new brand of cosmetics called Haus Beauty. We checked the United States Patent and Trademark Office’s website ourselves and, sure enough, the trademark application was there in plain sight.


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OOOOMMGGG!!!!! ????????????#MakeupNews ????☕The Beauty Industry is growing so fast!!! Everyone is inspired to create their own brands!!!! Looks like @ladygaga will be coming out with her own cosmetics line !!! ???????????? #HausBeauty !!! . . We are going to see a lot!!!! Of different products: foundations, eyeliners, shadows, pencils, bronzers, Highlighters, cheek colors, brows products, lip gloss palette!, lip cream, lip tint, lip liners, lipsticks, facial cleansers, eye and facial cream, facial exfoliant and scrubs, masks, wipes, toners, perfumes, massage oils, body gel, body powders, body exfoliant, body masks, self-tan, hands cream, nail polish, there is also a product called "beauty milks." And more… . #ComingSoon *will keep u updated . . . . #Madness I #LOVE !!!!!! #LadyGaga and I can’t wait to see what she will bring to the industry, one thing for sure…it will be BEAUTIFUL BOLD DIFFERENT UNPREDICTABLE! ????????⚡️⭐️ #ByeByeMoney for real!!!! . . who would u like to see come out with their own cosmetics line? THOUGHTS?! ✌???????? #Trendmood pic: @ladygaga info: @blast THANK U for this AMAZING!!!!! update: @justingiron @sarahuniicorn ????????????. . #makeupartist #makeupjunkie #makeupaddict #makeuplover #motd #fashion #instabeauty #beauty #bblogger #bbloggers #beautyblogger #makeup #makeuptalk

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The name makes total sense, after all Haus of Gaga is the name of Stefani “Lady Gaga” Germanotta’s personal creative team. You know, the same team responsible for her most statement-making moments, including the infamous meat dress and the egg she arrived in to the Grammy Awards. Will Haus Beauty have the same outrageous beauty vibe as her style? Let’s see what the patent application says until Gaga herself gives us more.


After reading the application, we are eagerly expecting a full range of products from Haus Beauty, including (deep breath) foundation, blush, lipstick, lip gloss, eyeliner, eyeshadow, perfume, facial cleanser, toner, scrubs, moisturizer, hand cream, masks, highlighter, bronzer, body oil, face wipes, sunscreen, self-tanner, nail polish, and more. It looks like the music mogul has kept busy in the wake of her recent ailment and hiatus from touring.


Looking back, it seems Lady Gaga may have been playing her poker face all along. She’s possibly been dropping hints of her beauty brand on Instagram counting months back. It’s all in the hashtags, people. Several makeup-focused shots have housed (haused?) the hashtags #haus, #hausofgaga, and #hauseditorials.



If her previous forays with the beauty industry—namely her two-year Viva Glam campaign with M.A.C. Cosmetics and her Fame fragrance collab with Coty—are any indication of what we can expect from Haus Beauty, we will be not-so-patiently waiting until a release date is announced. Lady Gaga has yet to comment on the makeup brand, but we’ll be sure to keep you posted on any other secret updates.