Menu Join now Search

This Toy Company Shows Little Kids Can Be Whatever The Hell They Want To Be

Smyths Toys Company is encouraging kids to play with whatever toys they want, and other companies should be doing the same.

Smyths Toys new advertisement is breaking gender stereotypes and finally setting a precedent for all ads targeted toward kids.

In the 40-second commercial, the British toy company does a somewhat subtle and figurative mic drop when they show a little boy named Oscar singing a cover of Beyoncé's "If I Were A Boy," and daydreaming about playing with any toy his heart desires. What did his choices include, you ask? Flying rockets, tinkering with Legos and absolutely killing it as a princess in a castle were all a part of his ideal play date. Because who the fudge cares if tiaras are supposed to be for girls?

It's sort of sad that this kind of move is still considered progressive in this day and age, but we're ecstatic about the step the toy company is taking — and we're definitely not the only ones.

Celebs Blake Lively and Amy Schumer both had similar feelings toward Girls' Life and Boys' Life magazines that were recently on newsstands, spotlighting the obvious gendering of the respective publications and the not-so-subtle and extremely stereotypical messages that were being conveyed.



A photo posted by @amyschumer on


Wow. @amyschumer I second that emotion. Ladies, let's not let this happen anymore...

A photo posted by Blake Lively (@blakelively) on

It's high time all industries start getting on board with breaking gender stereotypes, and we're giving Smyths Toys (and Oscar!) a standing ovation for this one.

Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

More You'll Love

24 Star Wars Clothing Pieces In Celebration Of ‘The Last Jedi’
What's Coming To And Leaving Netflix In July
8 Movies With The Greatest Surprise Endings Of All Time
Everything You Need To Know About 'Mary Poppins Returns'
8 Movie Characters Who Are Too Good To Exist IRL
What's Coming To And Leaving Netflix In June