Emma Watson Proves Eco-Fashion Is Beautiful With Her New Instagram

by admin

Emma Watson Proves Eco-Fashion Is Beautiful With Her New Instagram

Emma Watson is proving to the world, once again, how cool eco-fashion is with her new Instagram, The Press Tour, which features images from her Beauty and the Beast press tour.

Emma Watson is basically our dream BFF. She is a phenomenal actress. She's the U.N. Women's Goodwill Ambassador, relentlessly advocating for equality for women and minorities on the international stage. And she's all about going green—even wearing a gown woven from yarns made entirely from recycled plastic bottles to the 2016 Met Gala.

And she's maintaining her amazing, eco-friendly mantra as she heads onto the press tour for the upcoming Beauty and the Beast film, set for a March 17 release. In an attempt to keep up with her busy schedule—and her wardrobe—over the next few weeks, she's decided to launch a new Instagram account, The Press Tour, which will follow her as she heads around the world to support the film.


Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on

"About to set off on day one of the Beauty and the Beast press tour with Team Watson… Hello Paris! Bonjour! I've started a new Instagram called @the_press_tour so you can follow our journey. I hope you enjoy seeing what goes on behind the scenes. It takes a village! Love, Emma."

The account will detail her eco-friendly fashion picks that she'll be rocking all throughout the press tour, as verified by Eco-Age, which covers social justice, corporate accountability, and environmental stewardship in the fashion industry.

Plus, from her first few 'grams, we've already seen looks from Stella McCartney (the first luxury brand to not use leather, skins, feathers or fur), Oscar de la Renta (her ensemble is created from organic satin, silk, and wool) , and Louis Vuitton (her dress is created from used plastic bottles)—and they are unbelievably beautiful.

Not only is her choice style absolutely amazing, but her decision to stick with brands and designers who support her vision for an ethical fashion future is just another reason to love Watson. (As if we needed anymore!)

What are your thoughts on her eco-looks?