Following a British toy company's release of an empowering new advertisement that's breaking gender norms, there's one young feminist who's hoping to do the same thing for children's clothing.
8-year-old Daisy Edmonds was at a British supermarket with her mom when she gave an impassioned speech contrasting the slogans on boys and girls T-shirts. The girls tees were covered with sayings like "Hey!" "Beautiful" and "I Feel Fabulous," while the guy's shirts said such things as "Desert Adventure Awaits" "Think Outside The Box" and "Hero."
If you're not already seeing a pretty disappointing theme here, Daisy sums it up perfectly: “What part of ‘Hey’ is great?" she asks. "I don’t get it...Boys get ‘Think Outside the Box’ which means be adventurous, go for your dreams, you know.”
The young feminist perfectly sums up what we're all thinking, and mom Becky Edmonds uploaded the epic video to their Lolly and Doodle Facebook page, where it's been viewed over 1 million times. "It's unfair because everyone thinks girls should just be pretty and boys should just be adventurous," she says. "I think that's wrong. Why should girl's and boy's clothes be separated? We're just as good as each other."
This isn't the first time clothes have come under fire for their gender stereotyping, and stores are starting to take notice. Last year, Target announced that they would be moving away from gender-based signs, and Zara released a gender-neutral clothing line back in March. Though it came under attack for its simplicity, it's clearly a step in the right direction.
The British supermarket Tesco has responded to Daisy's speech, telling The Telegraph: "We stock a wide variety of clothes suitable for girls and boys and listen to the views of our customers when reviewing our range. We'd like to thank Daisy for her feedback and we can assure her that new styles will be arriving in stores shortly."
This girl clearly knows what she's talking about—and we can only agree with her hope for a change.