H&M Just Removed Several Sizes From Shelves, And We’re So Bummed

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H&M Just Removed Several Sizes From Shelves, And We’re So Bummed

Plus-size model Ashley Graham even fronted their fall 2016 campaign. So why the drastic change?

Someone obviously needs to start a GoFundMe account to help H&M's 11 New York stores expand their walls because apparently, they have run out of room to carry plus sizes in-store anymore.

It was a subtle and quiet transition for the clothing company, but according to Revelist, who called H&M's customer service line to inquire, no stores in Manhattan, Queens nor Brooklyn carry any pieces of plus-size clothing in the physical building, forcing customers above a size 12 to go online for their shopping "experience."

When asked about this change, a spokesperson for the company stated:

"H&M's product range has grown in the past few years, with e.g. an extended sports offering, a new beauty assortment and our interior concept H&M Home. This means not all stores have room for all our fashion concepts. The assortment in the stores is evolving as we continuously assess the product mix, which is decided by each store's specific pre-requisites when it comes to e.g. its size and the customer's requests. We refer customers to our online store hm.com, which includes all our fashion concepts, and a broader assortment."

This interesting turn of events comes not long after H&M was praised for having body-positive and plus-size model Ashley Graham front their fall 2016 campaign and runway show, debuting clothing that was available in all sizes.


@hm fall campaign 🍂

A photo posted by A S H L E Y G R A H A M (@theashleygraham) on




A photo posted by A S H L E Y G R A H A M (@theashleygraham) on


However, what H&M fans found in the fine print was that the beloved and seemingly-progressive company wrote that ~actuallyyyy~ plus-sized versions of the modeled clothing would only be available online—successfully destroying the flicker of hope we had that mainstream fashion was heading in a more inclusive direction.

Research from Washington State University shows that the average woman wears between a size 16 and a size 18, so why on earth are H&M and the rest of the fashion industry ignoring this obviously profitable market? Even fashion expert and Project Runway icon Tim Gunn wrote about his frustrations with clothing designers and their nose-snubbing toward plus-sized garments in the Washington Post.

TBH, if you're a good enough designer your clothes should look good on anyone, so stop trying to shame customers into having to order your already-limited styles online.