J.Crew’s Extended Sizing Is A Huge Win For Body Positivity
by More.com Editors
Plus-size fashion brand Universal Standard is helping J.Crew kick off a new size-inclusive strategy, giving women everywhere a chance to wear the well-tailored fashions available up to size 5X.
The fashion industry has been under fire for its lack of inclusivity, and brands are taking notice, bringing more plus-size options into their offerings. First came plus-size jewelry (spearheaded by none other than Universal Standard), then Rihanna’s size inclusive lingerie line launched earlier this year. Now, J.Crew is the latest retailer to join the body pos movement with its Universal Standard collab.
This dedicated collection features a selection of J.Crew’s tailored classics (we’re talking stripes, bright colors, and polished silhouettes), designed with the fashion startup’s knowledge of what plus-size women actually like to wear. Everything in the collection is available from size XXS to 5X, bringing many additional sizes to your favorite J.Crew styles.
But this is so much more than a capsule collection.
“We wanted to work with experts in the field on this collection to kick off a much larger roll out of extended sizes, new fits and fabrications across the brand,” says Lisa Greenwald, chief merchandising officer of J.Crew.
This duo is breaking down barriers between size distinctions, making shopping a more enjoyable experience for all women. “This collection is completely inclusive, with fits to serve the full spectrum of women’s sizes. For the first time ever, the line separating plus- and straight-size women will be erased, and every woman will have the opportunity to shop the same rack, with taste as her only filter,” says Alexandra Waldman, Universal Standard’s co-founder and creative director.
This summer you can expect a collection of 37 strong everyday classics (available today), but keep your eyes peeled for new sizes rolling out throughout the store this fall. The result? A huge win for body positivity and the future of inclusive fashion.
Shop the Universal Standard for J.Crew collection below, available exclusively at J.Crew.com today.