We’re ‘Ultra’ Excited About The Pantone Color Of The Year 2018

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We’re ‘Ultra’ Excited About The Pantone Color Of The Year 2018

Get decked out in 2018’s Pantone Color of the Year, a vibrant blue-based purple so appropriately named Ultra Violet. Start by dipping your toes in with subtle accessories and work your way up to statement-making coats and blazers that are worth the investment for any style-savvy gal.


Shimmery Eyeshadow


ultra violet


We know that Pantone’s Color of the Year 2018 is a bold shade that’s quite intimidating, especially for us girls with a neutral-colored closet. If you want to get in on the trend, but don’t want to full-on commit with a spendy purchase, this eyeshadow trio is where you should start. Use as liner with a flat-edge brush or all over your lid for a small pop of color.

To buy: Sephora, $11


Bold Lip Color


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Or go another route with a bold lipstick in this purple hue. This velvety matte lipstick by MAC hits ultra violet spot on, but we expect many other brands to come out with a limited edition shade shortly, so keep your eyes peeled.

To buy: Macy’s, $18


Iridescent Earrings


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Switch out your everyday studs for a pair of iridescent or sparkly crystals instead. These gorgeous Kendra Scott agate earrings have hints of vibrant purple, as well as indigo, emerald, and lime green, that change with every movement. They’re the perfect way to inject a little ultra violet into your wardrobe.

To buy: Bloomingdale's, $65


Trendy Fitness Tracker


ultra violet


If you’re already on the market for a fitness tracker, luckily the Fitbit Charge 2 already comes in the perfect purple to match the Pantone Color of the Year. Not only is it one of the top gadgets for keeping track of your heart rate and health, but it’s also a sporty chic approach to ultra violet.

To buy: Macy’s, $149


Ultra-Skinny Accent


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When in doubt, add a belt. It’s the simplest way to polish off an outfit, and when it’s clad in lizard print and this year’s number one color, it’s a no brainer.

To buy: Banana Republic, $48


Striking Handbag


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Without interrupting your outfit routine, a purse can still make a colorful statement. Coach has a slouchy hobo bag that’s simple in style but bold in color. Minimal hardware and soft pebble leather let this vibrant color really show through.

To buy: Coach, $398


Street Sneaks


ultra violet


Your go-to sneaker brand has got you covered with classic Chuck Taylors in purple velvet. Paired with slouchy jeans and an oversized sweater, it’s the comfiest way to take on the ultra violet trend.

To buy: Asos, $72


Sexy Sandals


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Next date night, step out in these barely there, block heel sandals. Instead of your go-to shoe, these sexy heels add a bit of bold violet to a little black dress or all neutral outfit without being too overwhelming.

To buy: Asos, $45


Statement Shoe


ultra violet


If you want to really turn heads, then opt for these luxe velvet boots in a moody ultra violet that’s perfect for winter. You’ll keep your legs warm (and look extra long) while making a huge style statement in our new favorite color.

To buy: Zara, $99


Ultra Violet Floral Print


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You don’t have to stick to solid colors to embrace ultra violet. This floral print maxi dress is one of our fave finds that we wouldn’t mind wearing to work. It brings in lavender, marigold, and tan with feminine ruffles and a peasant frock silhouette that’s comfortable but also super flattering.

To buy: Asos, $117


For A Special Occasion


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Have a wedding or formal event coming up? Don’t shy away from color. Test out this vibrant shade in an elegant dress with lace applique all over. Ultra Violet set aside, its slim fit will show off your curves while you dance the night away.

To buy: Asos, $103


Relaxed Sweater


pantone color of the year


Cozy up to ultra violet with this soft ribbed-knit sweater from Forever 21. Its chunky construction and relaxed fit are perfect for an off-duty look while the crisscross lace-up design add interest from the back. Kinda like mullet, but waay cuter.

To buy: Forever 21, $14


Cropped Blazer


ultra violet


Take a more structured approach with a work-appropriate cropped blazer. Made with purple-toned tweed, this little jacket isn’t as intense, but makes a big impression with serious texture. Paired with leather leggings or a sleek mini, you can even take it out past five and well into the night.

To buy: Nasty Gal, $80


Chic Jacket


ultra violet


Are you ready to fully embrace the trend? This fitted jacket from Golden Goose radiates ultra violet with a luxe wool/cotton blend finished off with an oversized bow in the front. It’s the investment your 2018 closet is calling for.

To buy: Farfetch, $723


Winter Essential


pantone color of the year


If you don’t want to make that big of a commitment to the oh-so-vibrant ultra violet, test it out on a seasonal staple, like this lightweight puffer jacket. It’ll shield you from the chilly weather while rocking the new year’s most popular hue.

To buy: Asos, $35