Who Should Take Home the Gold for Best Olympic Uniforms?
The 2008 Olympics in Beijing drew the highest TV audiences of all time. 4.7 billion people (or 70% of the world’s population!) and the 2012 games are trending toward an even larger audience. That means a lot of eyes on the athletes and what they’re wearing. Many countries have hired famous brands and fashion houses to design the uniforms and opening ceremony outfits for their athletes. Click on to see who should take the gold for most stylish Olympic gear.
Team USA will be walking the opening and closing ceremonies in über-preppy outfits designed by Ralph Lauren. David Lauren, executive VP for Ralph Lauren says, “In red, white, and navy, the collection gives [the uniforms] a patriotic nod.” Unfortunately, every item was made in China, not here in the US, causing some lawmakers to call for the clothes to be tossed out and remade in America. Whoops! PR nightmare!
Photo credit: Ralph Lauren
Puma has created outfits for the Jamaican teams before and this year’s uniforms have been designed in collaboration with designer Cedella Marley, reggae legend Bob Marley’s daughter. In fact, many of the pieces are named after Marley’s songs. We absolutely love the bold color palette, taken from the Jamaican flag, and the stylish contemporary look to the clothes.
Photo credit: Mark Zibert for Puma
German athletes will be rocking outfits from Adidas for the opening ceremonies in London. We’d much rather have seen the colors of the German flag represented instead of the cheesy decision to have male athletes in shiny baby blue jackets and female athletes in pink.
Photo credit: Ina Fasssbender Reuters/Landov
Team New Zealand’s outfits from Kiwi menswear brand Rodd & Gunn do look a little flight-attendant-y, but they’re also pretty cute. What can we say, we’re suckers for piped blazers. Unfortunately for NZ, though, the uniforms have proved controversial because they were designed by a Czech designer (who works for Rodd & Gunn) and produced outside of New Zealand.
Photo credit: olympic.org.nz
While Stella McCartney for Adidas is responsible for the performance uniforms for Team Great Britain, UK-based Next was contracted to design the opening ceremony uniforms. What can we say about them other than navy blue, navy blue, navy blue. Zzzzzz. But, if you love the suit, you can pick up a replica at Next stores in Britain for £220.
Photo credit: Team Great Britain
Adidas has created uniforms for 11 nations at the Olympics (in addition to being an official partner of the games), including France. While they went for goofy pink and blue puffy jackets for the German team, the brand designed classic and understated uniforms for Team France. We’re especially digging the chic headscarf. So French!
Photo credit: Adidas
The Dutch team will be dressed like very stylish flight attendants for the London games’ opening ceremonies. The uniforms, designed by Suitsupply, “feature tributes to quintessential English sports, with trimming in the hues of the Dutch flag. The ensembles include a dose of healthy English humor, an over-sized silk tulip was added to emphasize the Dutch-ness,” according to the brand’s Web site. We think that background story makes them even cuter than they already are.
Photo credit: suitsupply.com
Giorgio Armani’s EA7 Emporio Armani line was responsible for Team Italy’s outfits (except the sailing team, who will wear Prada during competition). The formalwear is typical Armani with its neutral palette and clean lines. They’re definitely classy, but they’re also sort of boring.
Photo credit: Vogue Italia
They’re a little goofy, but we can’t help but smile when we look at designer Jeff Banks’ creations for Team Belize. Banks said, “I used the Great Gatsby as my inspiration with a modern touch reflecting the Belize Caribbean sprit.” The blazers, scarves, and panama hats and cloches have been festively constructed in Belize’s national colors. Fun!
Photo credit: http://jeffbanks-news.blogspot.com
Switzerland and Australia
Switzerland and Australia (designed by Sportscraft) went full flight attendant for their opening ceremony uniforms. Seriously, we feel like we should be asking them for a Diet Coke and roasted peanuts, not watching them carrying an Olympic torch.
Photo credits: Team Switzerland, Team Australia