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The Jaded Shopper

Sales. We all love them and are always on the lookout for them. So, what do you think constitutes great savings? 15 percent? 25 percent? 50 percent or more? Well, there was a time when I thought saving 20 percent off of my grocery or any other retail purchase was pretty amazing. However, with the more I learn, it seems the more jaded I have become.

When I have a week when I spend $60 to feed my family of 5 and find out I saved only $20, I feel I failed myself. Yes, I actually will say I saved only $20. I have to stop and remind myself that I spent ONLY $60 and I saved 25 percent on my weekly grocery bill. So what if I can’t spend only $15.00 a week like people I read about. I am still saving money and that is ALWAYS a good thing.

The same thing happens when I shop at my favorite retail clothing store. I only shop there when things are marked down 40-50 percent . And of course, I don’t shop without a coupon, which gives me at least another 15 percent off (sometimes as much as 30 percent off). So, I normally save 65 percent when it comes to purchasing clothes for my family.

When I head to the clearance racks there and see items marked 60 percent off, I don’t consider it a bargain. As I walk away, I sometimes shake my head and say, “What are you thinking? 60 percent off is a great deal—even if you don’t have a coupon! Now turn around and go pick up those shorts or you will kick yourself later.” Nine times out of ten, I turn around and grab the bargain I nearly passed up.

So, I have to remind myself that savings are just that—savings. Whether I save 5 percent or 85 percent, I still didn’t pay full price. Sometimes that inner frugal shopper reminds me that I did well. But, the times when she tries to tell me that I didn’t save QUITE as much as I should have, I just try to shut her up. It seems chocolate can quiet her quite nicely.