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Fans of Netflix's '13 Reasons Why' Are Raising Suicide Awareness With Blue Nail Polish

In an effort to raise suicide awareness, fans of 13 Reasons Why are painting their fingernails cobalt blue, and it's such an important message.

If you're one of the hoards of people who have already binge-watched one of Netflix's newest hits, 13 Reasons Why (and we don't blame you one bit!), we're going to go ahead and assume you caught on to one huge detail that was constant throughout the series: Hannah Baker's blue nail polish.

Not only did she just so happen to wear that color on the day she died, but on each of the 13 cassette tapes that Clay Jensen listened to, she used that same cobalt polish to number them.

In a tribute to Hannah Baker, executive producer Selena Gomez and the rest of the cast resurfaced the polish at the premiere of the show in a thoughtful and eye-catching way. And now, fans are catching on, too.


🌼💙💙💙 #bluefor13rw

A post shared by SG2 (@mysexygomez) on



#BLUEFOR13RW 💙💙💙 what episode are you on ? #13reasonswhy @selenagomez

A post shared by @queenselllyyy on

In an effort to raise suicide awareness, fans of the book-turned-series are showing off their own cobalt blue manicures, and tagging #bluefor13RW and #blueforhannah. The amount of support the message has received so far is truly inspiring, with one Instagram user stating, "not just for the fictional Hannah Baker; for all the Hannah Bakers out there."


'Some of you cared ; none of you cared enough '- Hannah Baker #blueforhannah #bluefor13rw #13reasonswhy #tap #obbsessed

A post shared by Mimansa Pathak (@mimansa2612) on



I am wearing blue nail polish for Hannah Baker, but not just for the fictional Hannah Baker; for all the Hannah Bakers out there. This show has gotten people talking. I keep going on about this show but it's because I relate to this character, I have been in her position. People are relating to this character. People who have been bullied, isolated, raped, sexually assaulted, depressed, suicidal and anxious; people who have felt alone. I am Hannah Baker and I am a surviver!! Talk to me if you ever need to, or talk to someone you can trust, I am here for you. Also kudos to my fellow Aussie Katherine Langford, you have truly started something special ❤️ ;;;; #HannahBaker #13ReasonsWhy #ThirteenReasonsWhy #Bluefor13RW #depression #suicide #anxiety #borderlinepersonality #sexualassualt #bullying #isolation @13reasonswhy @dylan_minnette @katherinelangford

A post shared by Kittay (@shes_lost_contr0l) on

And even if you don't know any, there truly are a lot of Hannah Bakers in the world. According to The Jason Joundation, suicide is the second leading cause of death for people aged 10 to 24, and suicide attempts in the United States by teenagers in grades 7 to 12 average over 5,240 each day.


#13ReasonsWhy #Hannah #hannahbaker #bluefor13rw ❤

A post shared by Evelyn Rafaela Dos Reis (@evy_rafaela) on

If you want in on this campaign, you can pick up your favorite colbalt blue and get to painting. You never know whose life you'll touch.

One suicide in the world is way too many. If you or a friend are having suicidal thoughts or are feeling like there is no other way out, please tell someone and/or call the National Suicide Prevention Lifeline (a free, 24-hour hotline) at (800) 273-8255. If it's an emergency situation, do not hesitate to call 911.

Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

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