Who knew your Lush Cosmetics bath bomb could do so much more than help you relax after a long day?
Beauty brands are tending to not take a backseat when it comes to political stances as of late, using their products to spread important messages that the brand stands behind, and Lush Cosmetics' latest partnership is joining in on the movement.
Today (May 15) is the launch of Lush teaming up with the National Coalition to Abolish the Death Penalty with their Death ≠ Justice campaign. This operation has a mission to examine flaws in the capital punishment system. This includes, example, how the death penalty is applied inconsistently and unfairly across the United States, with the ACLU noting that "A systemic racial bias in the application of the death penalty exists at both the state and federal level."
Through the donation of 100 percent of proceeds from sales of their 31 States Bath Bomb, Lush's goal is to raise $150,000 for organizations like NCADP, Witness to Innocence, and Death Penalty Focus, who continue to educate the public and work toward abolishing capital punishment.
Outside of sales, in order to continue to spread their message and help customers get involved, the popular cosmetics brand is hosting events in cities such as Chicago, Atlanta, Des Moines, Phoenix, and St. Louis to give exonerees and activists the opportunity to tell their stories.
Lastly, Lush will be releasing a documentary called Exonerated, that follows exoneree Kwame Ajamu's story of being wrongfully convicted of aggravated murder at 17 and being released 28 years later after the key witness in the case recanted his testimony.