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#NeverTooPretty Is Encouraging Women Everywhere To Follow Their Passion

There's nothing a woman can't do, but what happens when she's "too pretty" to play a sport? The Too Pretty brand challenges age-old sexism in style.

Have you ever been told you're "too pretty" to do something? As women, it's nearly impossible to live our lives without some mention of our physical appearances. Whether it's at the workplace, at the gym, on the street or even just looking at ourselves in the mirror, we're constantly judging ourselves or being judging by others at face value.

For Cary Williams, a former professional boxer, she knows this sexism all too well. Throughout her career, she was often told in passing she was "too pretty" to be a fighter. After years of this phrase being repeated to her over and over, Williams decided she was done.

"I was sick of hearing I looked too feminine or fragile to be taken seriously," Williams said. "I used to train Olympic boxers, and one of my girls used to dress down to appear more masculine and legitimate...what does it mean for young female athletes if they can't be taken seriously in their sport?"

Armed with her previous experience opening gyms, Williams set out to create an athleisure fashion brand promoting female empowerment across all sports and disciplines. In the fall of 2015, Williams founded Too Pretty, and today she aims to reach as many women as possible.

"We're an online-only brand at the moment, but in the future, I would love to be able to license our brand and potentially sponsor female athletes," Williams said. "We want to reach as many girls as possible to encourage them to be badasses, but also not to be afraid of their feminine qualities."


We have been tagged in some amazing #nevertoopretty posts and really want to share with all of you! Kylie is Never Too Pretty to CONQUER Be inspired by HER story. Kylie is a 20 year old cancer survivor and collegiate soccer player.  She has won back to back state championships during her youth club career. She made her semi-professional debut at 16 representing the city of Houston. Kylie is currently making a comeback from the lengthy aftershocks her body has withstood from her cancer treatment in order to take the next step in her soccer career. Please post a comment below if you are inspired, if you have overcome some great challenges in your life or know someone has. We want to hear your story! We would love it if you also posted something on your page. WHAT ARE YOU NEVER TOO PRETTY TO DO OR BE? #soccerplayer #womenssoccer #girlssoccer #cancersurvivor #collegelife #collegiateathlete #femaleathlete #fitspo #girlswhoworkout #goals #perserverance #conquer #houston #semipro #soccerclub #thebeautyinstrength #femalerevolution #overcome #collegelife #schoolsport

A photo posted by Too Pretty? Never! (@tooprettybrand) on

Too Pretty currently enjoys a strong social media following on Instagram and Twitter, with followers often actively engaging and participating with the brand on a regular basis. On Instagram, the #NeverTooPretty campaign encourages young women and girls to share what they're not too pretty to do, from being engineers to top athletes. With this positive brand message, young women are able to pursue their passions and goals free of stereotypes and sexism.


Here is the first of 9 posts we will do from the @skaterising #NeverTooPretty event. This young skater says she is NTP to be an engineer..... and we agree!! We have been checking the #NEVERTOOPRETTY tag and have not seen a lot of your posts. PLEASE post your own NTP photo and tell your story in the post. We are doing a Giveaway after the nine posts are complete and you can only enter if you do a #nevertoopretty post. Let's go girls! Let's inspire each other! Photos for this project by @lorelei225z @ninashoots #girlswhoskate #skatergirl #skatelife #ntp #femalerevolution #girlsonboards #surfergirl #girlswhosurf #girlswhoshred #socallife #grom #grommom #girlsfashion #girlscan #girlsinsports #athleticgirls #lacrossegirls #fieldhockeygirls #california #beachlife #feminism #encinitas #sandiego #exposureskate

A photo posted by Too Pretty? Never! (@tooprettybrand) on

For Williams, the Too Pretty brand represents a progressive step forward for the equalization of not only female athletes but for women in general. If she can help young women realize their true potential outside of societal gender norms, she considers her brand movement a success.

"If I could tell young women anything, I would tell them not to let anyone put them in a specific box based on their gender. Just because you're a girl doesn't mean you can't do certain things."

Bethany Lozier

Bethany is a content creation guru at the Meredith Corporation. Her main passions include fangirling over Leonardo DiCaprio, French culture and fashion. When not perusing the Internet or writing, she can be found reading magazines and socializing with the best of 'em.

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