It's not unusual for fashion designers to make a statement with their work, but this season the Business of Fashion is urging the industry to make a much louder declaration than normal.
The classic white bandana is making a comeback, but not strictly as an accessory this time. Several designers are hopping on board to a movement dubbed #TiedTogether that encourages people to wear a white bandana "in support of human unity and inclusiveness amidst growing uncertainty and a dangerous political narrative peddling division on both sides of the Atlantic," according to a letter from Imran Amed, Business of Fashion's founder and editor-in-chief.
BoF invites you to join the #TIEDTOGETHER movement and make a clear statement in support of human unity and inclusiveness amidst growing uncertainty and a dangerous narrative peddling division. How can you get involved? In fashion, visuals often speak louder than words. So join together this Fashion Month to make a simple and singular visual statement: Tie a white bandana around your wrist, neck, head, ankle or handbag. Take an image and upload it to your social media accounts and tag someone to show you are #TIEDTOGETHER - as family, friends, neighbours . . . as humans. Learn more about the movement on tiedtogether.businessoffashion.com [Link in bio]
It's no secret that our world is in a very divisive time as of late, and while it may seem like a small move from the industry, any act that promotes and shows togetherness is one that we can absolutely tie ourselves to.
The movement kicked off at the Tommy Hilfiger show in L.A. on Wednesday, and even Gigi Hadid was spotted jumping on board with the cause.
Truly #TIEDTOGETHER: Gigi Hadid and BoF’s Imran Amed sported their white bandanas at the Tommy Hilfiger fashion show tonight. Join them in making a positive statement in support of solidarity, human unity and inclusiveness by sharing an image of your own white bandana and tagging someone to show you are #TIEDTOGETHER as well - as family, friends, neighbours . . . as humans.
Designers like Diane von Furstenberg, Prabal Gurung, Phillip Lim, and Thakoon Panichgul are following suit and showing their support.
Not only are models, designers, and showgoers encouraged to don their own white bandanas, #TiedTogether is being urged to spread throughout the non-fashion world as well.
"The Business of Fashion invites the fashion industry to stand together and make a clear statement of solidarity, unity and inclusiveness," The BoF website states. "This is not a political statement, it is a positive statement in support of humanity during a time of turmoil and fear in many nations around the world."
Joan Smalls wears it on her wrist: If you believe in the common bonds of humankind — regardless of race, sexuality, gender or religion — make a simple and singular visual statement with a white bandana. Help spread the positive message by sharing an image of your bandana and tagging someone to show you are #TIEDTOGETHER - as family, friends, neighbours . . . as humans. (📷: Getty)
And in the midst of all of the uncertainty, don't wave your white flag; tie your white bandana.