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White Bandanas Are Making A Comeback For An Important Reason

In a time of extreme divisiveness throughout the world, the fashion industry is starting a movement with white bandanas, and it's incredibly inspiring.

It's not unusual for fashion designers to make a statement with their work, but this season the Business of Fashion is urging the industry to make a much louder declaration than normal.

The classic white bandana is making a comeback, but not strictly as an accessory this time. Several designers are hopping on board to a movement dubbed #TiedTogether that encourages people to wear a white bandana "in support of human unity and inclusiveness amidst growing uncertainty and a dangerous political narrative peddling division on both sides of the Atlantic," according to a letter from Imran Amed, Business of Fashion's founder and editor-in-chief.

It's no secret that our world is in a very divisive time as of late, and while it may seem like a small move from the industry, any act that promotes and shows togetherness is one that we can absolutely tie ourselves to.

The movement kicked off at the Tommy Hilfiger show in L.A. on Wednesday, and even Gigi Hadid was spotted jumping on board with the cause.

Designers like Diane von Furstenberg, Prabal Gurung, Phillip Lim, and Thakoon Panichgul are following suit and showing their support.

Not only are models, designers, and showgoers encouraged to don their own white bandanas, #TiedTogether is being urged to spread throughout the non-fashion world as well.

"The Business of Fashion invites the fashion industry to stand together and make a clear statement of solidarity, unity and inclusiveness," The BoF website states. "This is not a political statement, it is a positive statement in support of humanity during a time of turmoil and fear in many nations around the world."


Backstage at TOMMYLAND lit up by @RomeeStrijd #TOMMYNOW #tiedtogether

A photo posted by Tommy Hilfiger (@tommyhilfiger) on


Find out more about the initative from the Business of Fashion's website, and don't forget to order your own bandana and post a picture with the hashtag #TiedTogether to join in!

And in the midst of all of the uncertainty, don't wave your white flag; tie your white bandana.

Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

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