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Zara's 'Pepe The Frog' Skirt Is Causing A Twitter Uproar

On a skirt that has since been removed from the website, Zara featured a well-known white supremacist symbol, and the Twitter-sphere has something to say about it.

The Twitter-sphere erupted in disgust this week when a Zara customer spotted the Pepe the Frog meme—that has been significantly associated with white supremacy--on a denim skirt online. The product has since been removed.

While the cartoon started out as a harmless meme, it was eventually adopted by the Alt-Right and began to be used in racist contexts. In 2016, the green frog face was added to the Anti-Defamation League's list of hate symbols, alongside the swastika and Confederate flag.

The ADL stated, "The Pepe the Frog character did not originally have racist or anti-Semitic connotations. Internet users appropriated the character and turned him into a meme, placing the frog in a variety of circumstances and saying many different things. In recent years, with the growth of the 'alt-right' segment of the white supremacist movement ... the number of 'alt-right' pepe memes has grown, a tendency exacerbated by the controversial and contentious 2016 presidential election.

"Though Pepe memes have many defenders, the use of racist and bigoted versions of Pepe memes seems to be increasing, not decreasing," it added.

So, as you can imagine Twitter users had plenty to say to Zara about the move.





This isn't the first time Zara has been on thin ice. In 2014, the brand had to apologize for a shirt design that many consumers said looked similar to the uniform Jews were forced to wear in concentration camps during the Holocaust, and in 2007 the store pulled a handbag with a symbol that resembled a swastika. Oh, and we're going to go ahead and mention the dead rat a woman recently found sewn into her coat.

The skirt, which Zara has said, "has absolutely no link" with Pepe the Frog, is off the market in the United States, but remains available in Spain and Denmark.

Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

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