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Do Little Girls Need Toning Sneakers?

As if young girls didn’t have enough to worry about, now Skechers is telling them to Shape Up. Yes, the much-hyped toning sneakers that purport to shrink the thighs and derrieres of adult women now come in sizes for girls as young as seven. The company claims that they promote exercise and healthy eating, but many parents question the wisdom of marketing fitness gear to tweens and younger. What message do you think these shoes send? Do they say, “Staying fit and healthy is cool!” or do they say, “You’re never too young to hate your body”?

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