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Hipster Junk Food Is So Hilariously On Point, And It Sends An Important Message

Illustrator Dan Meth took it upon himself to redesign our favorite junk food packaging, and it's showing how powerful graphic design can be.

With words like "all natural," "locally grown," "handcrafted," and "organic," being thrown around on labels these days, there's no doubt that the so-called "artisan" food craze is almost laughable anymore.

And in an effort to poke some fun at the latest in food packaging trends, writer and illustrator Dan Meth decided to take on a project to make some of the most popular junk foods mimc the minimalist packaging to attract the hipsters of the world, and the results are absolutely perfect.

Artisan Foods

Meth was inspired to create the redesigned packaging after he attended a seminar by graphic designer Louise Fili who designs elegant food packaging and rebranding.

"I thought it would be funny to see if I could turn the junkiest of junk food into classy and artisanal products as I imagined she might," Meth told MORE.

Artisan Food

The project included taking some of the tackiest and most colorful packaging and recreating the fonts, color palette, and the imagery to contain more muted colors and antique fonts.

The response to his designs have been overwhelmingly positive, making it one of Meth's most shared works so far on the internet

Artisan Foods

Artisan Foods

Meth expressed that there were many messages to his latest project.

"For one, just eat healthy," Meth (a self-proclaimed health guru) told MORE. "Most of that food is just terrible for your body. I used to eat junk food, but not I try to not go near it."

In addition to the nutritional content, though, he explained to more that it shows how powerful graphic design can be.

"Don't judge a book by it's cover, or in this case, a food item by its package," he told MORE. "Don't be deceived by how something (or somebody) presents itself."

Artisan Foods

These messages are the themes of Meth's ongoing comic saga "The Regolith" that you can follow along with on Instagram, and check out his website for more of his other illustrations and projects.

We love this hilariously perfect project, and we'll definitely think twice next time we're in the grocery store!

Artisan Foods

Artisan Foods


Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

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