Padding Before Puberty: That’s Messed Up
I remember first grade: putting Lisa Frank stickers on my pencil box, lining up in alphabetical order to go to lunch, getting handmade, crayon-scribbled cards from classmates when I had pneumonia. What I don’t remember is wondering if anyone could see my panty line through my awesome Limited Too cargo pants, or thinking that if I could just go up one cup size, my Hello Kitty T-shirt would look so much better.
I think I don’t remember those things because I was a normal six-year-old. They just didn’t happen.
I’m not quite sure what’s wrong with the masterminds at Bratz, or why they feel that it’s necessary to design and sell padded “bralettes” to children as young as six years old. Maybe they were drinking the same water as Abercrombie & Fitch, a company that thought it would be genius to make thongs for ten-year-olds featuring phrases like “eye candy” and “wink wink” on them. Really, people?
I understand that sex sells, I really do. But what normal parent would buy sex for her first-grader? Six-year-old girls should be too busy trying to figure out if they really will get cooties from touching boys to be worried about their silhouette. And if a child that age is developing breasts already, she’s about five years ahead of the curve—no pun intended—so why would anyone want to make her premature breast development even more noticeable?
The Bratz bras are currently being sold in Australia, and I’m sure it’s only a matter of time before the United States is elbow deep in seemingly overdeveloped grade-schoolers as well.
Sexualizing girls at the ripe age of six? That’s messed up, Bratz.
Read the previous That’s Messed Up column.
The onslaught of news, personal stories, and random information we hear throughout the day can leave us in a state of shock. This series is dedicated to the various things we find and have no other words to say but “That’s Messed Up.” If you come across anything that makes you want to utter those same words, please send it to Nikki at firstname.lastname@example.org.