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TIME Magazine's Latest Breastfeeding Cover Sparks Whole New Controversy


Check out this week’s TIME magazine cover (gasp!). Before we delve into its meaning, let’s just acknowledge that the photo is beyond powerful. It sparks a whole range of emotions, most of them along the “Ew, gross!” variety. It’s a brilliant move in terms of sales – people will be talking about this cover for a long time – but when it comes to the so-called Mommy Wars, well, let’s just say it’s left many moms fuming.

I will be honest and say that I have yet to read the story, which I am very anxious to do (as of now, it’s only available online to subscribers). But the debate so far is about the cover itself and all that it implies. There’s the actual photo, of course, but there’s also the provocative coverline, “ARE YOU MOM ENOUGH? Why attachment parenting drives some mothers to extremes—and how Dr. Bill Sears became their guru.” Yikes! (The boy on the cover is 3 years old, by the way, though he appears much older.)

Read the rest at Mommyish!

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