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Amazon Is Trying To Rival Etsy With The Launch Of A Bridal Shop

The e-commerce website announced an addition to its handmade section called, "The Handmade Wedding Shop," and it's clearly trying to target Etsy's wedding success.

Somedays, it's still hard to get over how cool Etsy is. No matter what the occasion, it's nearly impossible to not find what you're looking for. But brides and grooms looking for handmade and/or customizable pieces for their weddings officially have another major online site to peruse through, thanks to Amazon. The e-commerce site announced an addition to its already-existing "Handmade at Amazon" storefront called "The Handmade Wedding Shop," and they have literally everything a happy couple could want.

We love you, Etsy, but we're willing to give Amazon a chance.

It's hard to ignore how Amazon appears to have legit everything you could want on its site. Imagine that at your fingertips but in regard to everything you could ever imagine wedding-wise. We're talking bowties, gloves, jewelry, cake toppers, invitations, place cards, ring boxes, cuff links, and more.

As a bonus, Amazon's Handmade has a pretty cool "personalized wedding picks" search function that allows you to find items based on your wedding theme, such as beach, rustic, or winter wonderland. Oh, and you can get free shipping with Amazon Prime.

"We created the Handmade Wedding Shop with the savvy couple in mind," Amazon's marketing department spokesperson told Women's Wear Daily. "The ability to purchase products from local artisans on the Handmade Wedding Shop offers customers a boutique shopping experience coupled with the convenience and selection of Amazon."

Check out just a few of our favorite pieces from the site, and we'll have to wait and see how it works out. We notice that a lot of vendors and products are listed on both sites, but not all! So for now, brides and grooms have another bookmark for their wedding planning excitement.

Flower Girl Gift Puzzle

To buy: Handmade Wedding Shop, $5.95

Chunky Silver Swarvoski Crystal Pearl Necklace

To buy: Handmade Wedding Shop, $62.01

Skinny Rose Gold Rhinestone and Bead Sash Belt

To buy: Handmade Wedding Shop, $49.91

Personalized Wooden Wedding Ring Box

To buy: Handmade Wedding Shop, $2


Hannah Marsh

Hannah is a Texas-born, Iowa-raised alumna of Iowa State University. When not writing trending content across several Meredith sites, she enjoys all things fitness-related, binge-watching "Whose Line is it Anyway" episodes and fully embracing her self-diagnosed peanut butter addiction.

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