You Can Now Buy a Bag of Just Lucky Charms Marshmallows
by Chad Taylor
It’s always been the best part of the cereal, and now you don’t have to wade through all that other “healthy stuff to get your fix.
Everybody (with the apparent exception of Katy Perry’s parents) loves Lucky Charms. Or, more appropriately, everyone loves the parts of Lucky Charms that don’t taste dry and crunchy. The parts that aren’t just reconstituted fiber hunks. Marshmallows. We’re talking about the marshmallows.
The little flavored puffs—technically called “marbits”—got their start in cereal after a General Mills employee tried mixing circus peanut shavings in with his cereal, and found it delicious. From there, the company spawned the now iconic original lineup of pink hearts, orange stars, yellow moons, green clovers and blue diamonds in 1975. The color and shape the Charms have taken has changed over the years, but one thing has stayed the same: those little things are delicious.
For years, people have yearned for the taste of Lucky Charms marshmallows, unencumbered by the rest of the breakfast cereal’s trappings. And it’s not just kids: In 2013, General Mills launched a new Lucky Charms ad campaign aimed squarely at adults, after estimating that over 40 percent of the cereal’s consumer were adults
And, in 2015, General Mills did EXACTLY what we’ve been waiting for and released a marshmallow-only version of the cereal. The catch: They only produced 10 of the coveted boxes of goodness. Those wanting one of the limited-edition boxes had to enter a sweepstakes for a chance to win.
But now, thanks to the wonders of the Internet, your days of picking through boxes by hand are over. Confectioner Medley Hills Farm sells a 1 lb. bag of the tiny, cereal marshmallows for $10. Since General Mills makes all their cereal in-house, these are not the real McCoy, of course, but they are close enough in shape, taste and texture to fit the bill. Medley Hills’ Amazon page for the product mentions that they make great additions for baked goods and cups of hot chocolate. That’s a nice thought, Medley Hills. We appreciate your attempt at making us all feel just a little bit less like the hedonistic gluttons we are, but I think we all know that we’re going to just pour them in a bowl, splash in some milk, and shovel them directly into our faces as-is.