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The MUMPRENEUR Blueprint

People often say that motivation doesn't last. Well, neither does bathing—that's why we recommend it daily.
−Zig Ziglar, American author, salesperson, and motivational speaker

This blueprint will act as a jumping-off point to get you on your way to achieving your entrepreneurial goals. And yes, I'm going to use a handy mnemonic to organize this information: MUMPRENEUR.

M-otivation. Motivation is key at the beginning of every new challenge. Motivation is what will maintain you through the tough times, late nights, and hard work that accomplishing anything of value requires.

For this first step, I challenge you to make your goals public. Communicate your goals to your friends and family.

This can be hard, especially at the beginning, but is a fundamental step because it banishes your fear of failure, and ensures that you are committed. Being fully dedicated means extra motivation in going forward.

Next, post pictures that inspire you and remind you of your core abilities and goals. Put one picture on your fridge, your bathroom mirror, or on the inside of your front door where you will see it every day.

U-nique. Remember that you alone have exceptional talents and abilities that will make your business a success. Along with motivation, you must have confidence in yourself, and in the experiences and skills that make you who you are.

M-indful. Along with motivation and confidence, it is essential to be mindful of your goals. Write down goals you hope to accomplish in a week, one month, and in six months. These goals should be specific, such as: “I will obtain fifty new twitter followers,” “I will commit ten minutes every day to working on my blog,” or “I will overhaul my website and create one that truly reflects what I want to do.

P-assion. Passion is what will provide the energy you need to achieve these goals. When getting started, you should use this passion to draft a clear business plan, and post it on your wall. The business plan should contain the specific goals you've set up, and ways in which you will accomplish those goals.

My steps for writing my business plan are as follows:

1. Brainstorm

Make a flow chart, map out ideas and connect them, color-code, and write down as much as you can without worrying about linking these ideas to reality just yet. Do this several times for twenty minutes each time over the course of a week.

2. Formulate

This is where you will take a look at your goals, and formulate clear strategies from your brainstorming sessions. Write these down on your business plan, and keep them on your wall, above your desk, for example. This way, you'll feel as if you are making progress, and you'll know where you’re heading as you work.


Here, you should take a moment to analyze the progress you have made so far, and to think a little about what you hope to accomplish in the next month.

Ask yourself:

Are my goals realistic? Are the time frames I set for them realistic? Adapt them if not.
Am I doing this for the right reasons? What exactly are those reasons? Write them down, and post them below your business plan.

How else can I motivate myself to achieve my goals?

How can I get my family and friends on board? Will my husband commit to cooking dinner two extra nights a week, or helping get the kids to school?

What are the risks I am taking with this venture, and why is it worth it to me to take these risks? What do I stand to gain? How will I feel if I do accomplish these goals?

E-volve. Your business will be constantly growing and changing, and it's important.

N-etwork. Update your LinkedIn profile, and join various other online groups. Network with others who are operating similar businesses in your area. You can learn from each other, share insights and tips on business strategy, and get to know a great group of people with similar interests.

E-nergize. Do something that will help maintain your energy levels during the draining process of creating a business.

U-tilize your tools and skillsets. Create a list of your skills and of the appropriate tools available to you. Are there any skills relevant to your business that you've overlooked, or forgotten you had?

R-ecognize your limitations, and move beyond them. Create a list of five of your weakest qualities, and brainstorm three ways to move above them. This will give you the confidence to move forward, and to work proactively to remedy any issues that turn up.

For instance: I know I tend to procrastinate.

-Create a simple daily or weekly plan, with steps of what I will do each day to finish the work on time.

-I believe I procrastinate when there is more pressure to do a great job. This makes me feel nervous. Write a list of ten motivators, even small ones, that will help give me the confidence to begin work at once.

Always continue the climb. It is possible for you to do whatever you choose, if you first get to know who you are and are willing to work with a power that is greater than ourselves to do it.
–Ella Wheeler Wilcox