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Seven Marketing Tips for 2011

It’s time to say goodbye to the hardships of last year and make the New Year a marketing marvel. Many businesses felt the burden of 2010, causing marketing budgets to fade. To start 2011 off right, here are seven marketing tips to gain the upper hand.

  1. Form relationships with other local businesses that cater to your customers. Offer a cross promotion if the customers mention coming from their store to yours.
  2. Engage your customers through social media. Make it a two-way street by actively communicating with your customers.
  3. Produce videos about your product or service, and share them with your audience through different online methods.
  4. Convey a targeted message and align it with your branding. Be consistent and use it properly.
  5. Get your website to work for you so it looks professional and increases SEO.
  6. Know and monitor your competition. Establish your competitive advantage.
  7. Have a marketing plan to guide the way. Every business needs a road map—use your marketing plan to steer you in the right direction.
These are just a few tips to kick off your marketing. Don’t limit your business to just one form of marketing. It’s important to use a variety of marketing strategies and be consistent. In order to be consistent, you need to make the time, so assign someone in your company to manage the marketing efforts, or hire a marketing firm. Ring in the New Year with new marketing!