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Urban Decay Eyeshadow Base & Primer

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Urban Decay
$22.00

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, ...it looks better, too, and applies with more versatility. Eden, a nude matte shade, glides on smoothly and offers full coverage, giving you a gorgeously subtle look when worn alone while hiding all redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Style Name: Urban Decay Eden Eyeshadow Primer Potion. Style Number: 1102540. Available in stores. read more

Urban Decay
$24.00

Urban Decay made its legendary Anti-Aging Eyeshadow Primer Potion even better, with revamped packaging that includes an applicator.... The primer looks more gorgeous and applies with more versatility while packing the same powers as the original-anti-aging benefits, all-day crease-free shadow, vibrant color and a smooth application. The revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The special formula also measurably improves the signs of aging over time. Optical blurring pigments diffuse light to blur flaws while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to the brand's Original Eyeshadow Primer potion, which dries down invisibly but with a tiny bit of sheer pigment to even out and color-correct the skin. Research results: In an 8-week clinical study:- 100% of participants had a measurable improvement in the appearance of fine lines- 100% had measurably brighter skin- 97% had a measurable improvement in radiance and clarity. Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name: Urban Decay Anti-Aging Eyeshadow Primer Potion. Style Number: 1102521. Available in stores. read more

Urban Decay
$12.00

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formu...lation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly. Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name: Urban Decay Original Eyeshadow Primer Potion (0.16 Oz.). Style Number: 1102543 1. Available in stores. read more

Urban Decay
$20.00

What it is: Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Potion in Fix, a limited-edition ...beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. What it does: For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. How to use: Squeeze the Potion directly from the tube or use the flocked wand applicator. Style Name: Urban Decay Fix Eyeshadow Primer Potion (Limited Edition). Style Number: 5364079. Available in stores. read more

Urban Decay
$33.00

A long-lasting eyeshadow baseFeatures a lightweight creamy texture that blends well with skinEnsures more vibrant crease-free colo...r that lasts for 24 hoursPackaged in an easy-to-squeeze tube read more

Urban Decay
$33.23

A long-lasting eyeshadow baseFeatures a lightweight creamy texture that blends well with skinEnsures more vibrant crease-free colo...r that lasts for 24 hoursPackaged in an easy-to-squeeze tube read more

Urban Decay
$19.99

What it is:A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-fre...e.What it does:Intensify eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets... read more

Urban Decay
$50.95

What it is: A 24-hour wear, creamy eye shadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-f...ree. What it does: Intensify eye shadows and support antiaging around the eye area with this Primer Potion. This primer... read more

Urban Decay
$18.70

Urban Decay Caffeine Eyeshadow Primer Potion. A primer potion in Caffeine - a rich warm brown matte - that delivers indestructible..., all-day eyeshadow with more vibrant color and smoother application. What it does: Get budge-proof, all-day eyeshadow... read more

Urban Decay
$13.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free... read more

Urban Decay
$12.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free... read more

Urban Decay
$18.70

Urban Decay Eden Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion ev...en better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with... read more

Urban Decay
$10.20

Urban Decay Eyeshadow Primer Potion Travel-Size. It didn’t seem like Eyeshadow Primer Potion could get any better, but Urban Decay... found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skins surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes: • Original, a shade that blends beautifully on all skin tones and dries invisibly. • Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). • Minor Sin, a champagne shimmer, is a sheerer version of Sin that UD reworked based on customer feedback. • Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban Decays global initiative to empower women. • Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go. Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. Shade descriptions: Original: nude Eden: nude matte Minor Sin: champagne shimmer Enigma: neutral matte Anti-Aging: nude (color-correcting + optical blurring) read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age... read more

Urban Decay
$18.70

Urban Decay Sin Eyeshadow Primer Potion. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion de...livers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pink-champagne shimmer). Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Potion in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Tips: Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power. read more

Urban Decay
$17.00

Urban Decay Fix Eyeshadow Primer Potion. Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Poti...on in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$18.70

Urban Decay Caffeine Eyeshadow Primer Potion. A primer potion in Caffeine - a rich warm brown matte - that delivers indestructible..., all-day eyeshadow with more vibrant color and smoother application. What it does: Get budge-proof, all-day eyeshadow wear with Urban Decay’s legendary Eyeshadow Primer Potion. It delivers everything you could possibly want in an eye primer without creasing. It allows for more vibrant color and a smoother application. It features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Caffeine, a rich, warm brown matte, works great for deeper skin tones and can also be used to intensify brown shadows. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the primer directly from the tube or use the flocked wand applicator. It gives you precise, controlled application every time. read more

Urban Decay
$18.70

Urban Decay Original Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potio...n even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies... read more

Urban Decay
$18.70

Urban Decay Original Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potio...n even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$20.40

Urban Decay Anti-Aging Eyeshadow Primer Potion. Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion ...even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application. This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it. This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections. In an 8-week clinical study: 100% of participants had a measurable improvement in the appearance of fine lines. 100% had measurably brighter skin. 97% had a measurable improvement in radiance and clarity. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$18.70

Urban Decay Minor Sin Eyeshadow Primer Potion. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Pot...ion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pale nude shimmer). The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. How to Use: Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look. Pro tip: Can also serve as shadows or highlighters! read more

Urban Decay
$18.70

Urban Decay Eden Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion ev...en better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Eden, a nude matte shade, glides on smoothly and offers full coverage (giving you a gorgeously subtle look when worn alone) while hiding ALL redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age... read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age... read more

Urban Decay
$24.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free... read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age... read more

Urban Decay
$10.20

Urban Decay Eyeshadow Primer Potion Travel-Size. It didn’t seem like Eyeshadow Primer Potion could get any better, but Urban Decay... found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies... read more

Urban Decay
$13.00 $11.05

Urban Decay Eyeshadow Primer Potion Travel-Size. It didn’t seem like Eyeshadow Primer Potion could get any better, but Urban Decay... found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skins surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes: • Original, a shade that blends beautifully on all skin tones and dries invisibly. • Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). • Minor Sin, a champagne shimmer, is a sheerer version of Sin that UD reworked based on customer feedback. • Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban Decays global initiative to empower women. • Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go. Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. Shade descriptions: Original: nude Eden: nude matte Minor Sin: champagne shimmer Enigma: neutral matte Anti-Aging: nude (color-correcting + optical blurring) read more

Urban Decay
$12.00 $10.20

Urban Decay Eyeshadow Primer Potion Travel-Size. It didn’t seem like Eyeshadow Primer Potion could get any better, but Urban Decay... found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skins surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes: • Original, a shade that blends beautifully on all skin tones and dries invisibly. • Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). • Minor Sin, a champagne shimmer, is a sheerer version of Sin that UD reworked based on customer feedback. • Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban Decays global initiative to empower women. • Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go. Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. Shade descriptions: Original: nude Eden: nude matte Minor Sin: champagne shimmer Enigma: neutral matte Anti-Aging: nude (color-correcting + optical blurring) read more

Urban Decay
$20.00 $17.00

Urban Decay Fix Eyeshadow Primer Potion. Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Poti...on in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$22.00 $18.70

Urban Decay Sin Eyeshadow Primer Potion. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion de...livers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pink-champagne shimmer). Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Potion in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Tips: Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power. read more

Urban Decay
$22.00 $18.70

Urban Decay Caffeine Eyeshadow Primer Potion. A primer potion in Caffeine - a rich warm brown matte - that delivers indestructible..., all-day eyeshadow with more vibrant color and smoother application. What it does: Get budge-proof, all-day eyeshadow wear with Urban Decay’s legendary Eyeshadow Primer Potion. It delivers everything you could possibly want in an eye primer without creasing. It allows for more vibrant color and a smoother application. It features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Caffeine, a rich, warm brown matte, works great for deeper skin tones and can also be used to intensify brown shadows. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the primer directly from the tube or use the flocked wand applicator. It gives you precise, controlled application every time. read more

Urban Decay
$22.00 $18.70

Urban Decay Eden Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion ev...en better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Eden, a nude matte shade, glides on smoothly and offers full coverage (giving you a gorgeously subtle look when worn alone) while hiding ALL redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$22.00 $18.70

Urban Decay Original Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potio...n even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$24.00 $20.40

Urban Decay Anti-Aging Eyeshadow Primer Potion. Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion ...even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application. This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it. This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections. In an 8-week clinical study: 100% of participants had a measurable improvement in the appearance of fine lines. 100% had measurably brighter skin. 97% had a measurable improvement in radiance and clarity. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$22.00 $18.70

Urban Decay Minor Sin Eyeshadow Primer Potion. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Pot...ion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pale nude shimmer). The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. How to Use: Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look. Pro tip: Can also serve as shadows or highlighters! read more

Urban Decay
$18.70

Urban Decay Sin Eyeshadow Primer Potion. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion de...livers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.... read more

Urban Decay
$17.00

Urban Decay Fix Eyeshadow Primer Potion. Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Poti...on in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment... read more

Urban Decay
$18.70

Urban Decay Minor Sin Eyeshadow Primer Potion. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Pot...ion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.... read more

Urban Decay
$20.40

Urban Decay Anti-Aging Eyeshadow Primer Potion. Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion ...even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies... read more

Urban Decay
$22.00

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, ...it looks better, too, and applies with more versatility. Eden, a nude matte shade, glides on smoothly and offers full coverage, giving you a gorgeously subtle look when worn alone while hiding all redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow.Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Style Name:Urban Decay Eden Eyeshadow Primer Potion. Style Number: 1102540. Available in stores. read more

Urban Decay
$20.00

What it is: Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Potion in Fix, a limited-edition ...beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women.What it does: For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The gorgeous packaging features ombré artwork and a faceted, jewel-like cap.How to use: Squeeze the Potion directly from the tube or use the flocked wand applicator. Style Name:Urban Decay Fix Eyeshadow Primer Potion (Limited Edition). Style Number: 5364079. Available in stores. read more

Urban Decay
$22.00

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formu...lation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name:Urban Decay Original Eyeshadow Primer Potion. Style Number: 1102543. Available in stores. read more

Urban Decay
$13.00

Urban Decay made its legendary Anti-Aging Eyeshadow Primer Potion even better, with revamped packaging that includes an applicator.... The primer looks more gorgeous and applies with more versatility while packing the same powers as the original-anti-aging benefits, all-day crease-free shadow, vibrant color and a smooth application. The revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The special formula also measurably improves the signs of aging over time. Optical blurring pigments diffuse light to blur flaws while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to the brand's Original Eyeshadow Primer potion, which dries down invisibly but with a tiny bit of sheer pigment to even out and color-correct the skin.Research results:In an 8-week clinical study:- 100% of participants had a measurable improvement in the appearance of fine lines.- 100% had measurably brighter skin.- 97% had a measurable improvement in radiance and clarity.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name:Urban Decay Anti-Aging Eyeshadow Primer Potion. Style Number: 1102521. Available in stores. read more

Urban Decay
$22.00

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, ...it looks better, too, and applies with more versatility. Based on customer feedback, Urban Decay also reworked Sin (a shimmer shade), making it more sheer and changed the name to Minor Sin. The paraben-free formula still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow.Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Style Name:Urban Decay Minor Sin Eyeshadow Primer Potion. Style Number: 1102562. Available in stores. read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal read more

Urban Decay
$24.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfect read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal read more

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