ALTERNA Haircare Hair Care

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ALTERNA Haircare
$34.00

An intense deep conditioner that penetrates and hydrates even the driest hair types to transform hair from coarse to soft and smoo...th. Alterna Moisture Intense Oil Creme Deep Conditioner delivers the level of conditioning of a masque, but it can be used with every wash like a standard conditioner. Formulated with rich Abyssinian oil, this intense conditioner penetrates and hydrates even the driest hair types to transform coarse hair into soft and smooth tresses. It is formulated Without: - Parabens - Sulfates - Phthalates Alterna's Moisture Intense Oil Creme Deep Conditioner is one of three products in the Caviar collection. This oil-infused collection is for women with dry to very dry, coarse hair that helps to deliver the ultimate transformation: supremely smooth, shiny, and soft. This product is an Allure Best of Beauty award winner. read more

ALTERNA Haircare
$33.00

A non-stripping, sulfate-free shampoo that provides weightless moisture and volume to hair. Put the volume back into your tresses ...with Bamboo Abundant Volume Shampoo. Traditional volumizing cleansers strip the hair to provide volume, but this gentle shampoo infuses lightweight moisture back into strands, while invigorating and thickening for all-over body and volume. Formulated with organic bamboo and maca root, they work together to nourish hair, promoting stronger, more resilient strands with each use. It is formulated Without: - Parabens - Sulfates - Phthalates This formula is free of DEA/TEA, petrochemicals, and dyes. The bamboo extract and maca root infused into this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. read more

ALTERNA Haircare
$32.00

A weekly, intense pre-shampoo that deeply moisturizes and revitalizes dehydrated strands for hair that's left ultra-smooth, soft, ...and shiny. Replenish the moisture in your hair and prime it for deep conditioning with the Moisture Intense Oil Creme Pre-Shampoo Treatment. Perfect for dry to very dry, coarse hair, it's specially formulated to quickly absorb into hair that needs more nourishment. It contains rich Abyssinian oil to hydrate parched hair without the weight. It is formulated Without: - Parabens - Sulfates - Phthalates Alterna's Moisture Intense Oil Creme Pre-Shampoo Treatment is one of three products in the Caviar collection. This oil-infused collection is for women with dry to very dry, coarse hair delivering the ultimate transformation. read more

ALTERNA Haircare
$34.00

A daily cleansing shampoo for fine, thinning, fragile hair. CAVIAR Clinical Daily Detoxifying Shampoo instantly thickens hair whil...e purifying and protecting the scalp. It supports the reduction of DHT, a key contributor to hair loss, on the surface of the scalp. It also eliminates follicle-clogging dirt, excess sebum and environmental residues, allowing healthier, thicker-looking hair to surface. This luxe formula is infused with a Red Clover Densifying Complex to encourage naturally thicker, fuller, stronger hair that appears and feels denser from the inside out. It is formulated Without: - Parabens - Sulfates - Phthalates This formula is free of DEA/TEA, petrochemicals, synthetic color, and dyes. read more

ALTERNA Haircare
$42.00

Which hair type is it good for? Straight Wavy Curly A leave-in hair treatment and styling cream that delivers 10 benefits in one s...imple step, leaving hair perfectly polished. Key benefits:- Treats damaged hair- Smooths frizz- Restores softness and shineIf you want to know more…CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450- F heat protection, this is the perfect product for all hair types. It's versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Research results: With use of Caviar CC Cream vs. untreated hair: - 92% reduction in breakage - Provides heat protection up to 450-F/232-C read more

ALTERNA Haircare
$22.00

A non-stripping, sulfate-free shampoo that provides weightless moisture and volume to hair. Put the volume back into your tresses ...with Bamboo Abundant Volume Shampoo. Traditional volumizing cleansers strip the hair to provide volume, but this gentle shampoo infuses lightweight moisture back into strands, while invigorating and thickening for all-over body and volume. Formulated with organic bamboo and maca root, they work together to nourish hair, promoting stronger, more resilient strands with each use. It is formulated Without: - Parabens - Sulfates - Phthalates This formula is free of DEA/TEA, petrochemicals, and dyes. The bamboo extract and maca root infused into this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. read more

ALTERNA Haircare
$18.00

An anti-static hair spray that strengthens, conditions, and smooths. Formulated to tame frizz and flyaways and condition hair duri...ng the harsh, dry winter season, this limited-edition finishing spray fights the signs of winter hair by locking moisture into the cuticle. The result is smoother, softer, and shinier hair. This product is free of D.E.A, T.E.A, gluten, mineral oil, petrolatum, PABA, and paraffin. read more

ALTERNA Haircare
$26.00

Which hair type is it good for? Straight Wavy Curly A leave-in hair treatment and styling cream that delivers 10 benefits in one s...imple step, leaving hair perfectly polished. Key benefits:- Treats damaged hair- Smooths frizz- Restores softness and shineIf you want to know more…CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450- F heat protection, this is the perfect product for all hair types. It's versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Research results: With use of Caviar CC Cream vs. untreated hair: - 92% reduction in breakage - Provides heat protection up to 450-F/232-C read more

ALTERNA Haircare
$34.00

Which hair type is it good for? Straight Wavy Curly A luxe conditioner infused with caviar to nourish and hydrate dry, dull hair. ...Key benefits:- Hydrates dry hair- Improves shine and softness - Improves texture and manageability If you want to know more… CAVIAR Anti-Aging® Replenishing Moisture Conditioner is formulated with pure caviar extract rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage. The lipid-rich formula helps to replenish every strand, sealing in moisture for hair that looks and feels healthier. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Research results: Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:- 100% of women saw a notable improvements in shine, texture, softness, and manageability read more

ALTERNA Haircare
$22.00

A strengthening and shine-enhancing daily conditioner. This conditioner combines strengthening pure organic bamboo extract and shi...ne-amplifying organic Indian gooseberry in a paraben and sodium chloride-free formula that infuses every strand with nourishing moisture and shine-enhancing vital nutrients. Infused with Color Hold(R) technology for maximum color retention, hair looks dramatically shinier and healthier. It is formulated Without: - Parabens- Sulfates- Synthetic Fragrances- Phthalates- GMOs- Triclosan All products contain eco-certified ingredients grown responsibly and ethically traded. The production and sale of this product aids in supporting the development of local communities while remaining environmentally friendly. This product contains no sulfates, sodium chloride, parabens, gluten, TEA, or phthalates. read more

ALTERNA Haircare
$34.00

A restorative, sulfate-free shampoo that transforms severely damaged hair, intensely nourishing and repairing each strand. This de...eply reparative shampoo is formulated with Strand-Building Proteins, which reconstruct each individual strand of hair from the inside out to rebuild and resurface hair, leaving strands strong, healthy, smooth, shiny and fully restored. It is formulated Without: - Parabens- Sulfates - Phthalates Strand-Building Proteins target damage at the microscopic level, working to repair each individual strand of hair. Delivering essential nutrients to the hair's interior cortex, it nourishes and strengthens strands and fills in gaps and tears in the damaged cuticle, reconstructing this protective layer to ensure that nutrients do not escape. It also cements the newly constructed, exterior cuticle to the interior cortex, ensuring that the scales of the hair lay flat. Additionally, it seals and reinforces the cuticle layer with a defensive shield that strengthens the strand to increase resistance to breakage while infusing hair with vital antioxidants to help prevent free radical penetration and other damage from occurring. The result is stronger, smoother, softer, and shinier strands fully restored to their healthy, pre-damaged state. read more

ALTERNA Haircare
$22.00

An all-in-one dry shampoo infused with sheer blossom, sugar lemon, or mango coconut to leave your hair fresh and volumized. Formul...ated with strengthening eco-certified bamboo extract, this virtually translucent dry shampoo is designed to absorb oil, product build-up, and impurities to extend the life of your blowout without leaving any powdery residue. Available in a crisp sugar lemon, sweet sheer blossom, or tropical mango coconut scent, it will leave your hair voluminous, beautiful, and delicately scented. It is formulated Without: - Parabens read more

ALTERNA Haircare
$22.00

An all-in-one dry shampoo infused with sheer blossom, sugar lemon, or mango coconut to leave your hair fresh and volumized. Formul...ated with strengthening eco-certified bamboo extract, this virtually translucent dry shampoo is designed to absorb oil, product build-up, and impurities to extend the life of your blowout without leaving any powdery residue. Available in a crisp sugar lemon, sweet sheer blossom, or tropical mango coconut scent, it will leave your hair voluminous, beautiful, and delicately scented. It is formulated Without: - Parabens read more

ALTERNA Haircare
$21.00

An ultra-dry, brushable hairspray. This ultra-dry hairspray with progressive control provides humidity resistance with a flexible,... yet brushable, light-to-medium hold. It is formulated Without: - Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs- Triclosan read more

ALTERNA Haircare
$34.00

A restorative, paraben-free, luxe conditioner that transforms severely damaged hair, intensely nourishing and repairing each stran...d. This deeply reparative, luxe conditioner formulated with Strand-Building Proteins reconstructs each individual strand of hair from the inside out to rebuild and resurface hair, leaving strands strong, healthy, smooth, shiny, and fully restored. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, dyes, and synthetic color. Research results: After just 1 use vs. a non-conditioning shampoo: - 90% of women felt their hair was repaired, with instant improvements in strength, frizz-control, softness, and shine read more

ALTERNA Haircare
$10.00

A luxe, lipid-rich daily conditioner that restores moisture and continually hydrates while protecting hair from daily color-fade, ...stresses, and future damage. CAVIAR Anti-Aging(R) Replenishing Moisture Conditioner transforms dry, brittle hair by sealing in a rich blend of lipids and essential ingredients to continually nourish and hydrate the hair. This conditioner is infused with Seasilk(R), Age-control Complex(R), Enzymetherapy(R), and Color Hold(R). It not only helps maintain moisture, but also protects from daily stresses and delivers what your hair needs to become strong, healthy, and younger-looking. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, dyes, and synthetic color. Research results: Based on an outside consumer study with CAVIAR Moisture Shampoo and Conditioner vs. untreated hair; results after 1 use:- 100% of women saw a notable improvements in shine, texture, softness, and manageability read more

ALTERNA Haircare
$22.00

A gentle shampoo that strengthens, moisturizes, and smoothes the hair. This shampoo combines strengthening organic bamboo extract ...and smoothing organic kendi oil to achieve the ideal level of moisture needed to lay the foundation for healthier, frizz-free hair. Color Hold(R) technology maximizes color retention. It is formulated Without: - Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs- Triclosan Bamboo extract and kendi oil contained in this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. Free of gluten, TEA, and phthalates. read more

ALTERNA Haircare
$22.00

An all-in-one dry shampoo infused with sheer blossom, sugar lemon, or mango coconut to leave your hair fresh and volumized. Formul...ated with strengthening eco-certified bamboo extract, this virtually translucent dry shampoo is designed to absorb oil, product build-up, and impurities to extend the life of your blowout without leaving any powdery residue. Available in a crisp sugar lemon, sweet sheer blossom, or tropical mango coconut scent, it will leave your hair voluminous, beautiful, and delicately scented. It is formulated Without: - Parabens read more

ALTERNA Haircare
$25.00

A strengthening and smoothing oil for the hair. This double-duty formula can be used as both a deeply nourishing treatment that he...lps to repair split ends and environmental damage, and as a color protecting style primer. Made with strengthening organic bamboo and smoothing organic kendi oil, it banishes frizz and imparts intense shine while providing vital nutrients. It is formulated Without: - Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs- Triclosan Bamboo extract and kendi oil contained in this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. Free of gluten, TEA and phthalates. Formulated with Color Hold(R) for maximum color retention. Best for use on medium to thick hair types. read more

ALTERNA Haircare
$8.00

An ultra-dry, brushable hairspray. This ultra-dry hairspray with progressive control provides humidity resistance with a flexible,... yet brushable, light-to-medium hold. It is formulated Without: - Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs- Triclosan read more

ALTERNA Haircare
$34.00

A sulfate-free cleanser that builds thickness and volume, protects color, and improves the overall appearance of fine, thin hair. ...This gentle shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk® to strengthen and restore hair's natural thickness and reduce breakage. Color Hold®, a proprietary technology, locks in hair color brightness. It is formulated Without: - Parabens - Sulfates - Phthalates This product is also free of synthetic color, DEA/TEA, and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair. Research results: In a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, CAVIAR Anti-Aging Bodybuilding Volume Conditioner, and CAVIAR Anti-Aging Miracle Multiplying Volume Mist (each sold separately) over the course of two weeks: - 89% said the more they used, the more their hair looked multiplied read more

ALTERNA Haircare
$10.00

A luxe, sulfate-free shampoo that restores moisture while protecting hair from color fade, daily stresses, and future damage. Revi...talize brittle hair and bring back silky radiance with Alterna Caviar Anti-Aging Moisture Shampoo. It restores and rebalances moisture while protecting color and improving the overall appearance of dry, brittle hair. Infused with Alterna's Age-control Complex(R), which includes caviar extract, vitamin C, and cytokines, your hair will be left stronger, healthier, and younger-looking. It's also formulated with Seasilk(R), Enzymetherapy(R), and Color Hold(R) with UVA/UVB protection to shield from color fade, daily stresses, and future damage. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, dyes, and synthetic color. Research results: Based on an outside consumer study with CAVIAR Moisture Shampoo and Conditioner vs. untreated hair:- 100% of women saw a notable improvements in shine, texture, softness, and manageability after just 1 use read more

ALTERNA Haircare
$22.00

A gentle and moisturizing conditioner that adds volume to the hair. This conditioner combines strengthening pure organic bamboo ex...tract and stimulating, phyto-nutrient rich organic maca root in a sulfate- and sodium-chloride-free formula that cleanses and energizes hair. The weightless formula with Color Hold(R) technology retains color, moisturizes, and works for any hair type. It is formulated Without: - Parabens- Sulfates- Synthetic Fragrances- Phthalates- GMOs- Triclosan All products contain eco-certified ingredients grown responsibly and ethically traded. The production and sale of this product aids in supporting the development of local communities while remaining environmentally friendly. This product contains no sulfates, sodium chloride, parabens, gluten, TEA, or phthalates. read more

ALTERNA Haircare
$22.00

A smoothing, anti-frizz conditioner. This deeply penetrating conditioner smooths and strengthens hair with its formulation of pure... organic bamboo extract with organic kendi oil to banish frizz and tame split ends. Ideal for unmanageable hair, this nutrient-rich treatment also contains Color Hold(R) technology for maximum color retention. It is formulated Without: - Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs- Triclosan Bamboo extract and kendi oil contained in this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. Free of gluten, TEA, and phthalates. read more

ALTERNA Haircare
$37.00

A deeply restorative, luxe leave-in treatment for coarse, porous, or severely damaged hair. This powerfully reparative leave-in tr...eatment is formulated with strand-building proteins to help restructure strands, fill in gaps and tears in the cuticle, and strengthen the hair, protecting it from breakage and future damage. Transforming previously coarse hair, it significantly improves smoothness, texture, and manageability. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, dyes, and synthetic color. Research results: When used with Caviar Repair Rx Instant Recovery Shampoo and Instant Recovery Conditioner:- 95% reduced breakage read more

ALTERNA Haircare
$22.00

A virtually translucent dry shampoo that is designed to absorb oil, product build-up, and impurities to extend the life of your bl...owout without leaving any powdery residue. This dry shampoo combines strengthening pure organic bamboo extract, nourishing, naturally fixative blue yucca root, and Color Hold® technology for color retention. Even on dark hair, the formula is transparent and leaves strands feeling clean and full of body with a fresh bamboo leaf scent. Use it to give volume to freshly washed or "second-day" hair. It is formulated Without: - Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs- Triclosan This product is made with certified organic ingredients that are grown responsibly and traded ethically. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. All products are free of sulfates, parabens, gluten, sodium chloride, phthalates, and synthetic color. read more

ALTERNA Haircare
$34.00

A paraben-free conditioner that builds volume, adds weightless moisture, and improves the overall appearance of fine, thin hair. T...his gentle conditioner reduces hair breakage while nourishing strands and adding volume with weightless moisture. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk® to strengthen and restore hair's natural thickness, and reduce breakage. Color Hold®, a proprietary technology, locks in hair color brightness. It is formulated Without: - Parabens - Sulfates - Phthalates This product is also free of synthetic color, DEA/TEA, and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair. Research results: In a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, CAVIAR Anti-Aging Bodybuilding Volume Conditioner, and CAVIAR Anti-Aging Miracle Multiplying Volume Mist (each sold separately) over the course of two weeks: - 89% said the more they used, the more their hair looked multiplied read more

ALTERNA Haircare
$34.00

A low-lather, oil-based cleanser that transforms into an antiaging cream with water, gently removing dirt and oils. Infused with A...byssinian oil, this rich cream shampoo binds to surface impurities and bad oils on the hair to gently cleanse without stripping parched hair of much needed moisture. It tranforms dry, brittle hair into supremely soft and smooth hair. It is formulated Without: - Parabens - Sulfates - Phthalates Alterna's Moisture Intense Oil Creme Shampoo is one of three products in the Caviar collection. This oil-infused collection is for women with dry to very dry, coarse hair, and helps deliver the ultimate transformation. This product is an Allure Best of Beauty award winner. read more

ALTERNA Haircare
$34.00

Which hair type is it good for? Straight Wavy Curly A luxe shampoo infused with caviar that restores moisture to dry, dull hair. K...ey benefits:- Hydrates dry hair- Improves shine and softness- Improves texture and manageability If you want to know more…CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Research results: Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:- 100% of women saw a notable improvements in shine, texture, softness, and manageability read more

ALTERNA Haircare
$26.00

A multitasking CC cream for hair that delivers moisture, shine, smoothness, softness, UV protection, manageability, strength, anti...-breakage, heat protection, and medium hold. CAVIAR CC Cream is a miracle leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished: moisture, shine, smoothness, softness, UV protection, manageability, strength, anti-breakage, heat protection, and medium hold. This 10-in-one formula can be used alone or as a foundation for the layering of other styling products. It's formulated with caviar extract and antioxidant vitamin C to fight natural, chemical, and environmental aging and provide the highest level of protection against free radicals. It is formulated Without: - Parabens - Phthalates This product does not contain DEA/TEA or petrochemicals. read more

ALTERNA Haircare
$52.00

Which hair type is it good for? Straight Wavy Curly A luxe shampoo infused with caviar that restores moisture to dry, dull hair. K...ey benefits:- Hydrates dry hair- Improves shine and softness- Improves texture and manageability If you want to know more…CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Research results: Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:- 100% of women saw a notable improvements in shine, texture, softness, and manageability read more

ALTERNA Haircare
$52.00

Which hair type is it good for? Straight Wavy Curly A luxe conditioner infused with caviar to nourish and hydrate dry, dull hair. ...Key benefits:- Hydrates dry hair- Improves shine and softness - Improves texture and manageability If you want to know more… CAVIAR Anti-Aging® Replenishing Moisture Conditioner is formulated with pure caviar extract rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage. The lipid-rich formula helps to replenish every strand, sealing in moisture for hair that looks and feels healthier. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Research results: Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:- 100% of women saw a notable improvements in shine, texture, softness, and manageability read more

ALTERNA Haircare
$30.00

An ultra-dry, brushable hairspray. This ultra-dry hairspray with progressive control provides humidity resistance with a flexible,... yet brushable, light-to-medium hold. It is formulated Without: - Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs- Triclosan read more

ALTERNA Haircare
$30.00

Which hair type is it good for? Straight Wavy A multitasking treatment and styler that delivers up to two times more volume instan...tly with multiplied effects over time. Key benefits:- Increases volume- Restores natural thickness and reduces breakage- Improves elasticity and moisture balance If you want to know more… Inspired by skin-plumping technology in skincare that helps restore a more youthful appearance, CAVIAR Miracle Multiplying Volume Mist adds volume to limp, fine hair instantly and over time. It's formulated with an exclusive marine plumping complex (a blend of keratin, panthenol, and biotin, omega 3 fatty acids, and seasilk) to strengthen fine hair and restore its natural thickness while reducing hair breakage. It works to nourish and reinforce the integrity of hair, plumping it up to give the appearance of fuller-looking hair, and is clinically proven to deliver up to two times more volume with ever-multiplying effects with continued use. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Research results: Based on a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, Conditioner, and Miracle Multiplying Volume Mist over the course of 2 weeks: - 2 times more volume, multiplie read more

ALTERNA Haircare
$45.00

A deeply reparative, luxe treatment mask with strand-building proteins that help to restructure the look of strands, filling in ga...ps and tears while smoothing the hair cuticle. This is a deeply reparative treatment mask with encapsulated microbeads that activate on contact with warm water to release a highly concentrated dose of strand-building proteins. This powerful ingredient helps to restructure strands, filling in gaps and tears while smoothing the hair cuticle. Nourishing and strengthening each individual strand, this wonder treatment improves manageability, leaving hair soft, shiny, and completely restored. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, dyes, and synthetic color. Research results: After just 1 use vs. a non-conditioning shampoo: - 90% of women felt their hair was repaired, with instant improvements in strength, frizz-control, softness, and shine read more

ALTERNA Haircare
$25.00

A frizz-fighting, overnight treatment that smooths hair while you sleep to provide 72-hour frizz protection* Help start the smooth...ing process while you sleep, so you can wake with smoother hair in the morning. This pillow-safe treatment absorbs into the hair almost instantly as it nourishes and conditions for a noticeably shiny, smooth, soft feel upon rinse out. It is formulated with SmoothSeal technology, a proprietary blend of oils that works in two ways: helps to smooth and seal the hair's cuticle; and creates a lightweight 360- shield around each strand to block frizz and humidity. It also contains eco-certified bamboo extract to help strengthen and eco-certified kendi oil to nourish and smooth. Ideal for curly, unruly, frizzy, or humidity-prone hair seeking a longer-lasting smoothing solution, it can be used alone to achieve a sleek, frizz-free blowout or in conjunction with the AM Daytime Blowout Balm for frizz and humidity protection. It is formulated Without: - Parabens- Sulfates- Phthalates *When used as a system with BAMBOO Anti-Frizz Shampoo & Conditioner & Anti-Frizz AM Daytime Blowout Balm vs. untreated hair. This formula is free of DEA/TEA, petrochemicals, dyes, and synthetic color. The production and sale of eco-certified bamboo extract and sustainably harvested kendi oil aid in supporting the development of local communities while remaining environmentally friendly. Research results: In a consumer use test of 30 women who used BAMBOO Anti-Frizz Shampoo & Conditioner and Anti-Frizz PM Treatment & Anti-Frizz AM Blowout Balm (each sold separately):- Proven to provide 72-hour frizz and humidity protection - 3 times smoother hair, instantly and after 72 hours- 30% less styling time - 97% of women would recommend this system to a friend with frizzy, difficult to smooth hair read more

ALTERNA Haircare
$52.00

A restorative, paraben-free, luxe conditioner that transforms severely damaged hair, intensely nourishing and repairing each stran...d. This deeply reparative, luxe conditioner formulated with Strand-Building Proteins reconstructs each individual strand of hair from the inside out to rebuild and resurface hair, leaving strands strong, healthy, smooth, shiny, and fully restored. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, dyes, and synthetic color. Research results: After just 1 use vs. a non-conditioning shampoo: - 90% of women felt their hair was repaired, with instant improvements in strength, frizz-control, softness, and shine read more

ALTERNA Haircare
$52.00

A restorative, sulfate-free shampoo that transforms severely damaged hair, intensely nourishing and repairing each strand. This de...eply reparative shampoo is formulated with Strand-Building Proteins, which reconstruct each individual strand of hair from the inside out to rebuild and resurface hair, leaving strands strong, healthy, smooth, shiny and fully restored. It is formulated Without: - Parabens- Sulfates - Phthalates Strand-Building Proteins target damage at the microscopic level, working to repair each individual strand of hair. Delivering essential nutrients to the hair's interior cortex, it nourishes and strengthens strands and fills in gaps and tears in the damaged cuticle, reconstructing this protective layer to ensure that nutrients do not escape. It also cements the newly constructed, exterior cuticle to the interior cortex, ensuring that the scales of the hair lay flat. Additionally, it seals and reinforces the cuticle layer with a defensive shield that strengthens the strand to increase resistance to breakage while infusing hair with vital antioxidants to help prevent free radical penetration and other damage from occurring. The result is stronger, smoother, softer, and shinier strands fully restored to their healthy, pre-damaged state. read more

ALTERNA Haircare
$34.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A shampoo that protects, minimizes color fade, and reple...nishes moisture. Key benefits:- Preserves hair color, vibrancy, and shine- Replenishes lost moisture- Provides powerful color-fade protection If you want to know more… This luxurious shampoo features dual capture complex to provide UV protection, minimize color fade for lasting coloring vibrancy, and replenishes lost moisture. All products in the Infinite Color Hold collection deliver a synergy of antiaging benefits with powerful UV protection to help prevent wash-out, dry-out, and fade-out for healthy-looking hair. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, and dyes. Research results: Clinical results with use of CAVIAR Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days:- 70 days lasting color and shine- 100% of participants felt their color was rich, shiny, and vibrant - 93% users agreed the test regimen combated fade-out - 93% users agreed the test regimen combated dry-out - 97% users agreed the test regimen gave them lasting color read more

ALTERNA Haircare
$34.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A powerful hair serum that can be used as a leave-in tre...atment or as a color-preserving mask to boost the level of conditioning, adding radiance and shine to hair. Key benefits: - Preserves hair color, vibrancy, shine - Rejuvenates color - Intensifies shine If you want to know more…This innovative dual-use serum can be used as a leave-in treatment to add shine, tame frizz, and provide protection against UV exposure, or mixed with any Alterna conditioner to transform it into a color recharging mask boosting the level of conditioning and adding radiance to hair. Alterna's proprietary dual capture complex replenishes moisture while reducing oxidative color damage with a synergistic blend of natural UV filters: red raspberry leaf oil and sunflower seed oil. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, and dyes. Research results: Clinical results with use of CAVIAR Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days:- 70 days lasting color and shine- 100% of participants felt their color was rich, shiny, and vibrant - 93% users agreed the test regimen combated fade-out - 93% users agreed the test regimen combated dry-out - 97% users agreed the test regimen gave them lasting color read more

ALTERNA Haircare
$34.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A conditioner that protects from UV damage and other agg...ressors, minimizing color fade for lasting vibrancy while replenishing lost moisture. Key benefits:- Preserves hair color, vibrancy, and shine- Replenishes lost moisture- Provides powerful color-fade protection If you want to know more… This luxurious conditioner features dual capture complex to replenish moisture while reducing oxidative color damage with a synergistic blend of natural UV filters: red raspberry leaf oil and sunflower seed oil. All products in the Infinite Color Hold collection deliver a synergy of antiaging benefits with powerful UV protection to help prevent wash-out, dry-out, and fade-out for healthy-looking hair. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, and dyes. Research results: Clinical results with use of CAVIAR Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days:- 70 days lasting color and shine- 100% of participants felt their color was rich, shiny, and vibrant - 93% users agreed the test regimen combated fade-out - 93% users agreed the test regimen combated dry-out - 97% users agreed the test regimen gave them lasting color read more

ALTERNA Haircare
$25.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A powder spray that delivers targeted, customizable, and... mess-free application, leaving hair looking and feeling freshly cleansed. Key benefits:- Refreshes hair between washes- Absorbs excess oil and impurities- Adds texture and volume If you want to know more…Refresh your hair with an air-light dry shampoo mist, delivered through a breakthrough new powder delivery system that allows for easy, customizable application. This sheer, talc-free powder extends the life of your blowout and refreshes hair between washes by gently absorbing excess oil and impurities, while adding texture and volume. It is formulated Without: - Parabens- Sulfates- Phthalates There are approximately 200 uses (one use is around four pumps). read more

ALTERNA Haircare
$22.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A limited-edition frizz-fighting hair mist that adds shi...ne and protects from the sun. Key benefits:- Controls frizz- Adds shine- Provides UV protection If you want to know more…This hair mist instantly adds shine to hair, while creating a veil to protect it from the harsh summer elements. It helps provide UVA/UVB protection to help combat the damaging effects of the sun, pool, and saltwater, and tames frizz and flyaways for noticeably softer, less frizzy, and super-vibrant strands. It is formulated Without: - Parabens- Sulfates- Phthalates BAMBOO Beach is a seasonal collection of beach bag essentials designed to provide endlessly chic hair, all summer long. Every product is designed to provide hassle-free styling or care for the hair without worrying about sun, pool, and saltwater damage, and are formulated with Eco-certified bamboo and Tahitian coconut for healthy-looking, resilient hair no matter the season. read more

ALTERNA Haircare
$22.00

Which hair type is it good for? Straight Wavy A limited-edition summer texturizing spray that creates wavy texture, volume, and we...ightless moisture and leaves hair traced with an exotic, decadent mango coconut scent. Key benefits:- Creates piecey, textured waves- Moisturizes sun-parched hair- Provides UV protection If you want to know more…This innovative texturizing spray provides instant wavy, piecey texture with light volume. It provides essential moisture to create sultry beach waves without the drying effect of normal sea salt sprays, and helps provide UVA/UVB protection to help combat the damaging effects of the sun, pool, and saltwater. It is formulated Without: - Parabens- Sulfates- Phthalates BAMBOO Beach is a seasonal collection of beach bag essentials designed to provide endlessly chic hair, all summer long. Every product is designed to provide hassle-free styling or care for the hair without worrying about sun, pool, and saltwater damage, and are formulated with Eco-certified bamboo and Tahitian coconut for healthy-looking, resilient hair no matter the season. read more

ALTERNA Haircare
$34.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A lightweight mist infused with anti-aging caviar extrac...t and a blend of replenishing omega oils to add shine while taming frizz, leaving hair soft and silky smooth. Key benefits:- Adds instant shine- Controls frizz- Tames flyaways If you want to know more…Add luster while smoothing frizz and flyaways with this lightweight mist. A replenishing blend of oils abyssinian and avocado with a low molecular structure enables lasting moisture retention without weight. Hair is left soft, smooth, and protected from heat. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of DEA/TEA, petrochemicals, and dyes. Research results: Based on an outside clinical study vs. untreated hair:- 93% reduction in breakage- Heat protection up to 450-F - Controls frizz for up to 8 hours read more

ALTERNA Haircare
$34.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A luxe shampoo infused with caviar that smooths hair and... fights frizz for a youthful, silky look. Key benefits: - Tames frizz and protects against humidity - Provides shine and softness - Improves texture and manageability If you want to know more… CAVIAR Anti-Aging® Anti-Frizz Shampoo is formulated with a proprietary climate shield complex that controls the level of moisture in hair in the environment to keep stands smooth and soft with less frizz for up to 72 hours. Pure caviar extract, rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D, help visibly improve the signs of aging hair: manageability, breakage, dryness, and dullness. A nourishing blend of Abyssinian, camellia, and avocado oils help to condition and smooth hair, restoring its strength and luster. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. This product is suitable for color-treated hair and free of DEA/TEA, petrochemicals, and synthetic color. Research results: Based on a clinical study with use of Shampoo, Conditioner, and Blowout Butter: - 80% less frizz in your hair within the course of 72 hours read more

ALTERNA Haircare
$34.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A luxe conditioner infused with caviar that smooths hair... and fights frizz for a youthful, silky look. Key benefits: - Tames frizz and protects against humidity - Provides shine and softness - Improves texture and manageability If you want to know more… CAVIAR Anti-Aging® Anti-Frizz Conditioner is formulated with a proprietary climate shield complex that controls the level of moisture in hair in the environment to keep stands smooth and soft with less frizz for up to 72 hours. Pure caviar extract, rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D, help visibly improve the signs of aging hair: manageability, breakage, dryness, and dullness. A nourishing blend of Abyssinian, camellia, and avocado oils help to condition and smooth hair, restoring its strength and luster. It is formulated Without: - Parabens- Sulfates- Phthalates Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state the key to healthier, younger-looking hair. This product is suitable for color-treated hair and free of DEA/TEA, petrochemicals, and synthetic color. Research results: Based on a clinical study with use of Shampoo, Conditioner, and Blowout Butter: - 80% less frizz in your hair within the course of 72 hours read more

ALTERNA Haircare
$28.00

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A limited-edition frizz-fighting shine mist that instant...ly adds brilliance and vibrancy to hair, while taming frizz and flyaways. Key benefits:- Controls frizz and flyaways- Adds additional shine- Protects hair from color fade. If you want to know more… CAVIAR Resort Sun Reflection Shine Spray is formulated with caviar extract, rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D to visibly improve the signs of aging hair after just one use, and instantly adding shine and vibrancy to hair while controlling frizz and flyaways. This set contains:- Adds shine and polish to hair- Tames frizz and flyaways- Protects hair from harsh summer elements, keeping hair color vibrant. It is formulated Without: - Parabens- Sulfates- Phthalates CAVIAR Resort is a seasonal collection of beach bag essentials designed to provide resort-chic hair, all summer long. Every product is designed to provide hassle-free styling or care for the hair without worrying about sun, pool, or saltwater damage. Each is formulated with caviar extract for healthy-looking, resilient hair no matter the season. "Sun reminds me that everyday can be a vacation. I can create a sleek look that is elegant, yet easy to achieve. This product is great for a quick touch up, while fighting frizz during those hot summer days!" Andrew Fitzsimons, Brand Ambassador read more

ALTERNA Haircare
$28.00

Which hair type is it good for? Straight Wavy Curly A limited-edition, lightweight volumizing and texturizing spray that helps cre...ate or enhance an effortless yet sultry, wavy texture in hair. Key benefits:- Creates piecey, textured waves- Helps condition sun-parched hair- Volumizes and texturizes with light holdIf you want to know more… Caviar Resort Sea Tousled Texture Spray is formulated with caviar extract, which is rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D. It visibly improves the signs of aging hair after just one use, while achieving voluminous and textured, tousled waves. It is formulated Without: - Parabens- Sulfates- Phthalates CAVIAR Resort is a seasonal collection of beach bag essentials designed to provide resort-chic hair, all summer long. Every product is designed to provide hassle-free styling or care for the hair without worrying about sun, pool, or saltwater damage. Each is formulated with caviar extract for healthy-looking, resilient hair no matter the season. "With Sea, I can create beautiful, texturized waves with touchable body, without stripping moisture from the hair. Sea is perfect for your undone, chic style!" Andrew Fitzsimons, Brand Ambassador read more

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