What it is: An ultra-creamy lipstick with a smooth glide, bold color payoff and a semi-lustrous finish. What it does: This full-coverage lipstick features the same formula that made the brand famous. How to use: Prep your lips with a primer before applying color. You can apply the color directly to your lips from the bullet or use a lip brush for more precision. Style Name: Mac Amplified Lipstick. Style Number: 256393 6.