We're calling it: Lavender is the It color of 2018. Sorry millennial pink, but with pale purple appearances on Spring '18 runways from Tom Ford, Tibi, and Victoria Beckham (to name a few), it's hard to ignore the pastel-adjacent takeover. Lavender even has the Rihanna seal of approval, along with Black Panther lead Lupita Nyong'o and Grown-ish rising star Yara Shahidi rocking lilac gowns on the red carpet in full support of the lilac hue. What's not to love about a universally flattering shade that looks good with just about anything, with your favorite denim or a bold orange lip. If you're not ready to take on loud ultra-violet, then these lavender pieces are your in to one of 2018's top statement trends. Shop our fave lilac finds from athleisure essentials and spring maxi dresses all the way to standout shoes and boxy suit jackets.
When it comes to shopping for wardrobe pieces to invest in, it can be difficult to incorporate your fashionable flair into the bland capsule basics. Luckily, the luxury fashion retailer, YOOX, knows a thing or two about fashion-forward items that will take your closet from twenty-something drab to sophisticated fab in just a few simple clicks.
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The budget-beauty company is releasing a vault of eyeshadows that are as pretty in the packaging as they are on!
Deep bronze or copper eye and lip colors can look intimidating, but they really do give you a gorgeous glow.
Get ready for picture-perfect eye makeup with the sunset eyeshadow trend!
If life looks better through rose-colored glasses, then why not shift the color to your lids with this GNO, wine-inspired eye makeup.
Rose gold burst onto the fashion scene a few years ago and it's not going anywhere anytime soon. You can further incorporate the color into your wardrobe by rocking it on your eyes for the holidays.
With new lipkits, glosses, eyeshadows and eyeliners, Kylie Jenner's new birthday makeup collection is golden!
MAC Cosmetics' Basic B*tch eyeshadow palette includes nine essential shades for all of your go-to looks. What's not to love?
When April showers start to fall, don't let your makeup go with them. There's nothing more infuriating than nailing a killer cat eye or perfect brows, only to have them slide away. Try some of these proven formulas to save face.
The smokey eye is one of those elusive beauty looks, simple in concept but overwhelming when you're faced with a counter full of shadows, liners, and mascaras. We put together simple tips and tricks to get the look at home. Once you've mastered the classic look, mix it up with different variations. I'll be rocking the Pop of Color Smokey Eye all summer long.
Put down the blacks and browns. Mermaid eye makeup is all about color.
Many women are completely mystified by eye makeup. Identify your eye color and shape and getting attractive eye makeup will be easier than you think with these techniques to flatter your eyes.
The monolid is a beautiful and unique eye shape that makes for gorgeous eye makeup if you know what you're doing. Note: Monolids are not the same as hooded eyes. A monolid, true to the name, lacks a crease and is generally flat in appearance. A hooded eye has a crease but it's tucked under a "hood" of skin. Because monolids lack a natural crease, some eye makeup tutorials aren't all that helpful, but we've got your back. Here's how to create monolid eye makeup that has dimension and doesn't take all day!
This look is light on the eyeshadow and places the emphasis on a dramatic eyeliner. The dramatic double eyeliner is the perfect New Year's Eve makeup look!
Learn how to figure out which foundation formula (and how much!) you should be using for a fresh, natural base.
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What it is: A collection of 80 eyeshadows in three finishes: matte, shimmer, and glitter. What it is formulated to do: From nude t...o vibrant and matte to iridescent, you'll be able to make your own combinations and create custom looks to match your... read more
Create dramatic-looking eyes with theBalm's Meet Matt(e) Trimony eyeshadow palette. The matte texture applies smoothly, and nine d...ifferent shades make it easy to match with your outfits. Type: Eyeshadow Color: Multi We cannot accept returns on this... read more
Contains 12 powdered eye shadow shades, ranging from natural peachy nudes to chocolate browns. These colors are easily blended and... provide long lasting coverage with little fallout. The rugged tin provides the protection you need to take this palette... read more
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